Blubrry vs Libsyn

ByObeydul Haque Reading Time: 7 minutes

Podcasting has exploded in popularity, and with that growth comes a dizzying array of hosting platforms vying for your attention. Two names that consistently rise to the top are Blubrry and Libsyn. Both are veterans in the podcasting world, trusted by beginners and seasoned pros alike. But if you’re trying to decide between Blubrry and Libsyn, how do you choose? This article dives deep into the nitty-gritty of both platforms—pricing, features, usability, analytics, and more—to help you figure out which one’s the right fit for your podcasting journey.

Blubrry vs. Libsyn Review

Blubrry launched in 2005, founded by podcasters who wanted a hosting solution tailored to their needs. It’s grown into a robust platform serving over 100,000 podcasters, with a strong emphasis on WordPress integration through its PowerPress plugin. Blubrry prides itself on simplicity, detailed analytics, and a no-nonsense approach to hosting.

Libsyn, short for Liberated Syndication, has been around even longer—since 2004. It’s one of the oldest and most established podcast hosts, boasting over 67,000 shows and delivering millions of downloads monthly. Libsyn caters to a wide range of users, from indie creators to big-name podcasters like Tim Ferriss, and focuses on flexibility, distribution, and monetization options.

Both platforms have earned their stripes, but they cater to slightly different crowds. Let’s dig into the specifics.

Pricing: How Much Bang for Your Buck?

Pricing is often the first thing podcasters look at, so let’s start there.

Blubrry Pricing

Blubrry keeps it simple with a tiered structure based on monthly storage limits (which reset each month):

  • Standard ($12/month): 100MB of storage, roughly enough for 100 minutes of audio at 128kbps.
  • Advanced ($20/month): 250MB, good for about 4 hours of content.
  • Pro ($100+/month): Customizable for larger needs, with options for private podcasting and higher storage.

Every plan includes unlimited bandwidth, advanced analytics, a free WordPress site (or PowerPress integration), and a 25% “no-fault” overage buffer. So, if you’re on the 100MB plan, you can actually upload 125MB without extra charges. Annual billing knocks a few bucks off each tier, and there’s no free plan—but you can snag a free month with a promo code like “INSIGHTS.”

Libsyn Pricing

Libsyn’s pricing is a bit more complex, with tiers that scale based on storage and additional features:

  • $5/month: 50MB, no stats included (barely enough for one short episode).
  • $7/month: 50MB with basic stats (add $2 to the base plan).
  • $15/month: 250MB with basic stats.
  • $20/month: 400MB with advanced stats.
  • Higher tiers: Up to $150/month for 2,700MB, video podcasting, and enterprise features.

Like Blubrry, Libsyn offers unlimited bandwidth, but stats and advanced features (like monetization tools) are staggered across plans. You’ll need to hit $20/month to unlock detailed analytics, and there’s a promo code (“podhost”) for a free month.

Pricing Verdict

Libsyn wins on affordability for beginners with its $5 entry point, but that plan’s 50MB limit is laughably small—think one 45-minute episode at 64kbps. Blubrry’s $12 starting point offers more practical storage (100MB) and throws in advanced stats from the get-go. For a fair comparison, Libsyn’s $15 plan (250MB) undercuts Blubrry’s $20 plan for the same storage, but you miss out on the deeper analytics unless you bump up to $20. If you’re pinching pennies, Libsyn gives you a cheaper toe-dip; if you want more value upfront, Blubrry’s a stronger contender.

Features: What Do You Get?

Both platforms handle the podcasting basics—storing your files, generating an RSS feed, and distributing to directories like Apple Podcasts and Spotify. But their feature sets diverge in ways that might sway your decision.

Blubrry Features

Blubrry’s standout feature is its PowerPress plugin, a WordPress tool that’s become the gold standard for podcasters with self-hosted sites. It lets you upload episodes, manage your feed, and embed a sleek player—all without leaving WordPress. Even if you don’t use WordPress, Blubrry provides a basic hosted site (e.g., yourshow.blubrry.com) with every plan.

Other highlights:

  • Analytics: IAB-certified stats on every plan, showing downloads, listener geography, devices, and trends.
  • Player: A customizable, modern podcast player compatible with any site.
  • No-Fault Overage: That 25% buffer is a lifesaver if you misjudge your file sizes.
  • Migration: Free migration from other hosts, making it easy to switch.

Blubrry keeps things lean, focusing on essentials rather than piling on extras. It supports video podcasting on higher tiers but doesn’t push bells and whistles like mobile apps or extensive monetization.

Libsyn Features

Libsyn casts a wider net, offering tools for podcasters at all levels:

  • Publisher Hub: A WordPress plugin (launched in 2019) that mimics PowerPress, letting you publish from your site.
  • Distribution: Seamless posting to Apple Podcasts, Spotify, Pandora, and more, with an “OnPublish” tool for scheduling and tweaking destinations.
  • Monetization: Ad insertion and a marketplace to connect with advertisers, plus control over which ads run.
  • Apps: Optional iOS/Android apps for your show ($10/month extra).
  • Stats: Basic stats at $7+, advanced (geography, trends) at $20+.

Libsyn also supports video podcasting and offers enterprise-level features (LibsynPRO) for networks or private podcasts. Its interface, while functional, feels dated compared to newer hosts.

Features Verdict

Blubrry shines if you’re a WordPress user or value simplicity and robust stats. Libsyn’s broader toolkit—monetization, apps, and wider distribution options—makes it more versatile, especially for podcasters eyeing growth or revenue. Beginners might find Libsyn’s extras overwhelming, while advanced users might miss Blubrry’s lack of built-in ad tools.

Usability: How Easy Are They to Use?

A hosting platform can have all the features in the world, but if it’s a nightmare to navigate, it’s no good.

Blubrry Usability

Blubrry’s dashboard is clean and modern (updated in 2021), with a straightforward layout for uploading files and checking stats. If you use PowerPress, the real magic happens in WordPress—uploading an episode feels like posting a blog, with minimal fuss. Setup can be tricky if you’re new to WordPress, but once it’s running, it’s smooth sailing. Non-WordPress users still get a simple interface, though it’s less integrated.

Libsyn Usability

Libsyn’s interface is… well, let’s call it “vintage.” It gets the job done, but it hasn’t kept pace with modern design trends. Uploading and publishing are easy enough, and the Publisher Hub ties it into WordPress decently. However, the cluttered dashboard and staggered features (e.g., stats locked behind higher plans) can frustrate newbies. It’s reliable, but not intuitive.

Usability Verdict

Blubrry takes the crown for a polished, user-friendly experience, especially with PowerPress. Libsyn’s clunky interface and learning curve put it a step behind, though its reliability keeps it in the game.

Analytics: How Well Can You Track Your Audience?

Understanding your listeners is key to growing your show, so let’s compare the stats.

Blubrry Analytics

Blubrry offers IAB-certified stats on every plan—no upcharges. You get:

  • Total downloads and unique listeners.
  • Geographic data (down to cities).
  • Device and platform breakdowns (e.g., iPhone vs. Spotify).
  • Trends over time.

It’s detailed, downloadable as PDFs, and presented with clear visuals. For $12, this is a steal.

Libsyn Analytics

Libsyn’s stats are tiered:

  • $5: Nothing.
  • $7-$15: Basic (total downloads, top apps).
  • $20+: Advanced (geography, trends, detailed breakdowns).

The advanced stats rival Blubrry’s, but you’re paying more for them. They’re also IAB-certified and exportable, but the tiered approach feels stingy.

Analytics Verdict

Blubrry wins hands-down. Advanced stats across all plans give you more insight without breaking the bank. Libsyn’s paywall for detailed data is a drawback unless you’re on a higher tier.

Monetization: Making Money from Your Podcast

If you’re aiming to turn your podcast into a revenue stream, monetization matters.

Blubrry Monetization

Blubrry’s approach is understated. It supports premium content on higher tiers (e.g., Pro plans) and offers ad insertion, but it’s not as aggressive as Libsyn. You can join their advertising network, though it’s less prominent. The focus is more on hosting than monetization tools.

Libsyn Monetization

Libsyn is a monetization powerhouse:

  • AdvertiseCast: A marketplace to connect with advertisers.
  • Dynamic Ad Insertion: Add pre-, mid-, or post-roll ads, with a 50% revenue split.
  • Control: Approve or reject ads, ensuring they fit your brand.

It’s ideal for podcasters serious about earning.

Monetization Verdict

Libsyn takes the lead if monetization is your goal. Blubrry’s options are solid but less comprehensive.

Support: Who’s Got Your Back?

Blubrry Support

Blubrry offers email support, a knowledge base, and forums. No phone or live chat, but their team is responsive, and free migration assistance is a big plus.

Libsyn Support

Libsyn provides email support, a knowledge base, tutorials, and status updates. No phone support either, but their community blog and resources are extensive.

Support Verdict

It’s a tie. Both offer reliable, email-based support with helpful resources. Neither stands out as exceptional, but they’ll get you through a pinch.

Ideal Use Cases: Who Should Choose What?

Choose Blubrry If:

  • You use WordPress and want seamless integration via PowerPress.
  • You need detailed analytics without paying extra.
  • You prefer a modern interface and straightforward pricing.
  • You’re an intermediate podcaster who values simplicity over extras.

Choose Libsyn If:

  • You’re a beginner on a tight budget ($5 entry).
  • You want robust monetization and distribution options.
  • You’re growing a show and need scalability (e.g., apps, video).
  • You don’t mind a dated interface for proven reliability.

Final Thoughts: Blubrry vs. Libsyn

So, which is better? It’s a classic “horses for courses” situation.

Blubrry is the go-to for WordPress users and anyone who wants a clean, no-frills experience with top-notch stats. It’s slightly pricier upfront but delivers consistent value. Libsyn, with its lower entry point and broader feature set, suits beginners dipping their toes in or pros chasing monetization and reach—though you’ll need to stomach the interface and tiered extras.

If I had to pick, I’d lean toward Blubrry for its simplicity and analytics edge, but Libsyn’s monetization tools are hard to ignore if revenue’s your game. Ultimately, try them out—both offer free months with promo codes (Blubrry: “INSIGHTS”; Libsyn: “podhost”)—and see which vibe fits your podcasting style.

What’s your take? Are you Team Blubrry or Team Libsyn? Drop your thoughts below—I’d love to hear what sways you!

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