Brand24 Review

ByObeydul Haque Reading Time: 8 minutes

Brand24 is an AI-powered social listening and media monitoring tool designed to track and analyze online conversations about your brand, products, competitors, or industry. It crawls millions of online sources, including social media platforms (e.g., X, Facebook, Instagram, TikTok, YouTube), blogs, news sites, forums, review sites (e.g., Yelp, TripAdvisor), podcasts, and newsletters, to provide real-time insights into brand mentions. By monitoring keywords or phrases you specify, Brand24 helps businesses understand public sentiment, identify influencers, measure campaign performance, and manage their online reputation.

Unlike all-in-one social media management platforms like Hootsuite or Sprout Social, Brand24 focuses specifically on social listening and analytics, offering deeper insights into online conversations. Its clean user interface, comprehensive analytics, and affordable pricing make it a favorite for businesses looking to stay on top of their brand’s online presence without breaking the bank.

Key Features of Brand24

Brand24 offers a robust suite of features that cater to various use cases, from reputation management to competitor analysis. Below are the standout features that make it a top choice in 2025.

1. Multi-Platform Monitoring

Brand24 scours the internet for mentions across a wide range of sources. All plans include monitoring for X, news articles, blogs, forums, and Reddit. Higher-tier plans unlock additional sources like LinkedIn, Medium, Quora, YouTube, TikTok, Twitch, review sites, newsletters, and podcasts. This comprehensive coverage ensures you don’t miss critical conversations about your brand, whether they’re happening on a niche forum or a trending social platform.

2. Real-Time Alerts

One of Brand24’s standout features is its real-time alert system. The platform sends instant notifications (via email, in-app, or Slack) when your brand is mentioned, allowing you to respond promptly to customer feedback, address negative comments, or capitalize on positive buzz. This immediacy is particularly valuable for crisis management and PR professionals who need to act quickly to protect brand reputation.

3. Sentiment Analysis

Brand24’s AI-powered sentiment analysis categorizes mentions as positive, negative, or neutral. This feature helps businesses gauge public perception and identify potential issues before they escalate. For example, a surge in negative mentions could signal a PR crisis, while positive mentions can highlight successful campaigns or happy customers. Sentiment analysis is available on all plans, with advanced analytics on higher tiers.

4. Influencer Scoring

Identifying and collaborating with influencers is a key strategy for modern marketing. Brand24’s influencer scoring feature ranks individuals based on their share of voice, reach, and influence in discussions about your brand or industry. This allows businesses to pinpoint key opinion leaders and build targeted partnerships, making it easier to amplify their message.

5. Keyword Tracking

Brand24’s core functionality revolves around tracking user-defined keywords or phrases. You can monitor your brand name, product names, campaign hashtags, or even competitor names. The platform supports complex queries and Boolean search, enabling precise filtering. For instance, you can exclude irrelevant mentions (e.g., ignoring companies with similar names) to ensure accurate results.

6. Competitor Analysis

Brand24 isn’t just for monitoring your own brand—it’s also a powerful tool for keeping tabs on competitors. By tracking competitor keywords, you can analyze their online presence, sentiment, and engagement metrics. This data helps you identify gaps in their strategy, benchmark your performance, and uncover opportunities to differentiate your brand.

7. Comprehensive Analytics

The platform’s Analysis Center provides a wealth of metrics, including:

  • Discussion Volume: Tracks the number of mentions over time, displayed in interactive charts.
  • Presence Score: A proprietary metric that compares your brand’s popularity against thousands of others.
  • Advertising Value Equivalent (AVE): Estimates the monetary value of your mentions compared to paid advertising.
  • Social Media Reach: Measures the potential audience exposed to your mentions.
  • Interaction Stats: Tracks likes, shares, and comments on social media posts (available on higher plans).

These metrics are presented in easy-to-read dashboards, making it simple to derive actionable insights.

8. Data Exporting and Reporting

Brand24 allows users to export data in Excel, PDF, or infographic formats for further analysis or client presentations. Higher-tier plans offer white–

label reports and advanced reporting features, such as AI-powered topic analysis and automated PDF reports. This is particularly useful for agencies managing multiple clients.

9. Integrations

Brand24 integrates seamlessly with Slack, allowing real-time mention notifications to be sent directly to your team’s workspace. It also supports connecting Facebook Pages and Instagram Business Profiles for deeper social media insights. While its integration list is shorter than some competitors, the available options cover essential collaboration needs.

10. User-Friendly Interface

Brand24’s clean and intuitive interface is a major selling point. Unlike some competitors with cluttered dashboards, Brand24 organizes data into a handful of easy-to-navigate panels, including the Mentions Feed, Analysis Center, and Discussion Volume Chart. Even beginners can quickly learn to use the platform, thanks to its minimal learning curve and helpful onboarding resources.

Pricing Plans

Brand24 offers four pricing tiers, billed annually or monthly, with a 14-day free trial (no credit card required). Pricing is based on the number of keywords, mentions, and features available. Below is a breakdown of the 2025 pricing plans (annual billing):

  1. Individual ($79/month):
    • 3 keywords
    • 2,000 mentions/month
    • Basic sources (X, news, blogs, forums, Reddit)
    • Best for small brands or personal use
  2. Team ($149/month):
    • 7 keywords
    • 5,000 mentions/month
    • Additional sources (LinkedIn, Medium, Quora, YouTube, TikTok)
    • Ideal for startups and small businesses
  3. Pro ($199/month):
    • 12 keywords
    • 25,000 mentions/month
    • Real-time updates
    • Premium sources (Twitch, reviews, newsletters)
    • AI features (sentiment analysis, influencer discovery, Presence Score)
    • Best for growing businesses and agencies
  4. Enterprise ($399/month):
    • 25 keywords
    • 100,000 mentions/month
    • All sources (including podcasts)
    • Advanced AI features (topic analysis, AI reports for up to 3 projects)
    • Dedicated account manager
    • Ideal for large businesses

While the Individual plan is affordable for small-scale monitoring, advanced features like real-time updates and premium sources are locked behind higher tiers, which may be a drawback for budget-conscious users. Compared to competitors like Mention or Brandwatch, Brand24 offers a strong price-to-value ratio, especially for small to medium-sized businesses.

Pros of Brand24

  • Comprehensive Source Coverage: Monitors a wide range of platforms, from social media to podcasts, ensuring no mention goes unnoticed.
  • Real-Time Monitoring: Instant alerts enable quick responses to brand mentions, critical for PR and crisis management.
  • Intuitive Interface: Clean, beginner-friendly dashboards make it easy to navigate and interpret data.
  • Affordable Pricing: Offers robust features at a lower cost than many competitors, with a free trial to test the platform.
  • Powerful Sentiment Analysis: AI-driven sentiment categorization helps businesses understand public perception.
  • Influencer Discovery: Identifies key influencers for targeted marketing campaigns.
  • Responsive Support: Live chat, email, and a detailed help center provide excellent customer support.

Cons of Brand24

  • Feature Limitations on Lower Tiers: Advanced features like real-time updates, podcast monitoring, and AI analytics are only available on Pro or Enterprise plans.
  • Occasional Irrelevant Mentions: Some users report receiving spam or irrelevant results, requiring manual filtering.
  • Limited Integrations: Compared to competitors, Brand24’s integration options (e.g., Slack, Facebook, Instagram) are somewhat limited.
  • Learning Curve for Advanced Features: While the interface is user-friendly, mastering advanced analytics may take time for new users.
  • Social Media Integration Issues: A few users have reported glitches when connecting platforms like Facebook.
  • Historical Data Limitations: Brand24 only guarantees accurate data from the project creation date, with historical data limited to one month prior.

Real-World Applications

Brand24’s versatility makes it suitable for various industries and use cases. Here are some ways businesses leverage the platform:

1. Reputation Management

By monitoring sentiment and receiving real-time alerts, businesses can address negative feedback promptly and amplify positive mentions. For example, a restaurant could use Brand24 to track reviews on Yelp and respond to customer complaints before they escalate.

2. Campaign Tracking

Marketers can measure the impact of campaigns by tracking hashtags, brand mentions, and engagement metrics. Brand24’s Presence Score and AVE help quantify a campaign’s reach and value, making it easier to report results to stakeholders.

3. Competitor Analysis

Brand24 allows businesses to monitor competitors’ online activity, providing insights into their strengths, weaknesses, and customer sentiment. This data can inform strategic decisions, such as launching a new product or refining messaging.

4. Influencer Marketing

The influencer scoring feature helps businesses identify and collaborate with influential voices in their niche. For instance, a fashion brand could use Brand24 to find Instagram influencers driving conversations about sustainable fashion.

5. Lead Generation

By tracking keywords related to customer pain points or recommendations, businesses can identify potential leads. Brand24’s community manager often engages with users seeking social media monitoring solutions, demonstrating how the platform can facilitate lead generation.

6. Crisis Management

Real-time alerts and sentiment analysis enable businesses to detect and respond to PR crises quickly. For example, a surge in negative mentions about a product defect could prompt immediate action to mitigate damage.

User Feedback and Ratings

Brand24 enjoys strong user satisfaction, with an average rating of 4.7/5 based on 199 reviews on GetApp and similar scores on G2 and Capterra. Users praise its ease of use, comprehensive monitoring, and responsive customer support. Many highlight its value for money, noting that it offers more projects per pricing tier than competitors.

However, some users have noted drawbacks. A common complaint is the presence of irrelevant mentions, which can clutter results and require manual filtering. Others have expressed frustration with the limited features on lower-tier plans and occasional technical issues with social media integrations. On Trustpilot, Brand24 has a lower score of 2.9/5 based on two reviews, with one user criticizing its cost and customer service.

Brand24 vs. Competitors

To assess Brand24’s value, let’s compare it to two popular alternatives:

  • Mention: Mention offers similar social listening features but has a steeper learning curve and higher pricing for advanced analytics. Brand24’s cleaner interface and lower cost make it more accessible for small businesses.
  • Brandwatch: Brandwatch is a premium tool with deeper analytics and broader integrations, but it’s significantly more expensive and geared toward enterprise clients. Brand24 strikes a better balance for SMBs.

While Brand24 may not match the advanced analytics of enterprise-grade tools, its affordability, ease of use, and comprehensive feature set make it a strong contender for most businesses.

Is Brand24 Worth It?

Brand24 is an excellent choice for businesses seeking a reliable, user-friendly, and cost-effective social listening tool. Its ability to monitor a wide range of sources, deliver real-time alerts, and provide actionable insights makes it a valuable asset for reputation management, campaign tracking, and competitor analysis. The platform’s intuitive interface and strong customer support further enhance its appeal, particularly for small to medium-sized businesses and agencies.

However, it’s not without flaws. The reliance on higher-tier plans for advanced features, occasional irrelevant mentions, and limited integrations may frustrate some users. Businesses with niche needs or those requiring extensive historical data might need to supplement Brand24 with other tools.

Ultimately, Brand24’s strengths outweigh its weaknesses for most use cases. Its 14-day free trial allows you to test the platform risk-free, making it easy to determine if it aligns with your goals. If you’re looking for a focused social listening solution that delivers deep insights without overwhelming complexity, Brand24 is well worth considering in 2025.

Conclusion

In a world where online conversations shape brand perception, tools like Brand24 empower businesses to stay informed and proactive. With its robust monitoring capabilities, AI-driven analytics, and affordable pricing, Brand24 stands out as a top-tier social listening platform. Whether you’re a small business tracking customer feedback or a large agency managing multiple clients, Brand24 offers the tools to elevate your online presence. By leveraging its features, you can turn online chatter into actionable insights, strengthen your brand, and stay one step ahead of the competition.

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