Coffee and Contracts Platform Review

Coffee and Contracts is a membership-based platform designed specifically for real estate professionals who want to elevate their social media presence and streamline their marketing efforts. The platform offers a robust library of customizable templates, content calendars, and lead-generation tools, primarily built around Canva, a user-friendly graphic design platform. Since its inception, Coffee and Contracts has grown to serve over 7,000 real estate agents, fostering a community of professionals who share tips, referrals, and strategies. The platform’s mission is to take the overwhelm out of marketing, allowing agents to focus on building relationships and closing deals.

The platform operates on a subscription model, with pricing starting at $54 per month, with discounts available for semi-annual and annual plans. Members gain access to a dashboard packed with resources, including Instagram post templates, story templates, email newsletters, video scripts, and printable marketing materials. Coffee and Contracts also emphasizes community support, offering weekly live trainings and a network of over 5,000 agents for peer-to-peer learning.

Key Features of Coffee and Contracts

1. Customizable Canva Templates

One of the standout features of Coffee and Contracts is its extensive library of Canva-based templates. These include:

Social Media Posts and Stories: Templates for Instagram, Facebook, and other platforms, designed to be visually appealing and engagement-driven. The templates feature professional graphic design and clever, witty captions tailored to the real estate industry.
Email Newsletters: Monthly newsletters compatible with platforms like Flodesk, complete with lead magnets and follow-up sequences to nurture client relationships.
Printables: Marketing materials such as flyers, checklists, and presentations, including listing presentations, buyer guides, and home maintenance checklists.
Reels and Video Scripts: Weekly reel templates that align with current social media trends, helping agents create viral-worthy content.

The use of Canva ensures that even agents with minimal design experience can customize templates to match their branding. The templates are described as “elegant in their simplicity” and “timeless,” offering a professional aesthetic that stands out in a crowded digital space.

2. Content Calendar and Strategy

Coffee and Contracts provides a monthly content calendar that outlines daily social media post ideas, taking the guesswork out of content planning. Each post comes with suggested captions and strategic guidance to maximize engagement. The platform’s focus on “scroll-stopping” content aims to attract followers and convert them into leads. The content is designed to be both informative and entertaining, with a touch of humor that resonates with modern audiences.

3. Lead-Generation Campaigns

The platform offers pre-built lead-generation campaigns, such as the “90 Days to Homeowner Challenge” and seller-focused strategies. These campaigns include lead magnets, email sequences, and social posts to streamline the process of capturing and nurturing leads. This feature is particularly valuable for busy agents who want to automate parts of their marketing funnel.

4. Community and Training

Coffee and Contracts fosters a sense of community through its network of over 5,000 agents. Members can share insights, ask questions, and collaborate on strategies. The platform also hosts weekly live trainings that cover actionable marketing tactics, from mastering Instagram Reels to optimizing email campaigns. This combination of peer support and professional development sets Coffee and Contracts apart from competitors.

5. Integration with Third-Party Tools

While Coffee and Contracts primarily relies on Canva for design, it integrates with platforms like Facebook for social media management and Flodesk for email marketing. However, it lacks direct posting capabilities, meaning agents must use external scheduling tools like Later, Planoly, or Facebook Creator Studio to automate their posts.

Pricing and Value Proposition

Coffee and Contracts offers three pricing tiers:

Monthly: $54 per month
Semi-Annual: Discounted rate (exact pricing not disclosed in available sources)
Annual: Further discounted rate

At $54 per month, the platform is competitively priced compared to other real estate marketing tools like Agent Crate or Lab Coat Agents Marketing Center. The subscription includes access to all templates, content calendars, lead-generation campaigns, and community resources. For agents who struggle with content creation or lack the time to design marketing materials, the platform offers significant value by providing ready-to-use, high-quality content.

However, some agents may find the cost prohibitive, especially if they’re just starting out or have a limited marketing budget. Additionally, the lack of automation features, such as direct social media posting, may require agents to invest in additional tools, increasing the overall cost.

Usability and User Experience

Coffee and Contracts is designed with ease of use in mind. The platform’s dashboard is intuitive, allowing agents to browse templates, access content calendars, and download resources quickly. The reliance on Canva for template customization is a major plus, as Canva’s drag-and-drop interface is accessible to users of all skill levels. Agents can easily add their logos, adjust colors, and personalize text to align with their brand.

The platform’s Help Center provides detailed guides on account management, template customization, and email marketing, ensuring that users can navigate the system effectively. Customer support is available 24/7 via live chat and online resources, though some users have noted that response times can vary.

While the platform excels in content creation, its lack of built-in automation tools is a notable drawback. Agents must manually schedule posts or use third-party schedulers, which can be time-consuming for those managing multiple social media accounts. Additionally, the platform’s focus on social media and email marketing means it may not fully address other aspects of real estate marketing, such as CRM integration or advanced analytics.

Strengths of Coffee and Contracts

1. High-Quality Content

The quality of Coffee and Contracts’ templates and copywriting is frequently praised in reviews. The platform’s graphic designers create visually stunning, professional materials that rival custom designs. The captions are witty and engaging, designed to capture attention and drive interaction. This focus on premium content makes it easier for agents to build a strong online presence.

2. Time-Saving Resources

For agents juggling client meetings, showings, and administrative tasks, Coffee and Contracts eliminates the need to create marketing content from scratch. The pre-built templates, content calendars, and lead-generation campaigns save hours of work, allowing agents to focus on client relationships and deal-closing.

3. Community Support

The platform’s community of over 5,000 agents is a significant asset. Members can exchange ideas, share success stories, and seek advice, creating a collaborative environment that enhances professional growth. The weekly live trainings further bolster this sense of community by providing ongoing education.

4. Proven Track Record

Since its launch in 2019, Coffee and Contracts has established itself as a trusted name in real estate marketing. Founder Haley Ingram’s story of building the platform from a side hustle to a million-dollar business resonates with entrepreneurial agents, and the platform’s growth to over 7,000 members speaks to its effectiveness.

Limitations of Coffee and Contracts

1. Lack of Automation

One of the most cited drawbacks is the absence of built-in automation tools. Agents cannot post directly from the platform, which can be a hassle for those who prefer to batch content and schedule posts in advance. While Coffee and Contracts provides the content, the onus is on the agent to manage distribution, which may detract from the platform’s time-saving promise.

2. Limited Scope

While Coffee and Contracts excels in social media and email marketing, it doesn’t offer a comprehensive solution for all marketing needs. For example, it lacks robust CRM integration, advanced analytics, or tools for managing listings and transactions. Agents looking for an all-in-one platform may need to supplement Coffee and Contracts with other software.

3. Not Ideal for Every Agent

The platform is best suited for agents who are active on social media and comfortable with digital marketing. Those who rely primarily on traditional marketing methods, such as direct mail or in-person networking, may not see the same value. Additionally, newer agents with limited budgets may find the subscription cost challenging to justify.

Comparison with Competitors

To assess Coffee and Contracts’ value, it’s worth comparing it to competitors like roomvu, Agent Crate, and Lab Coat Agents Marketing Center.

roomvu: Unlike Coffee and Contracts, roomvu focuses heavily on video content, offering ready-made real estate videos alongside social media graphics, email marketing, and landing pages. roomvu also provides more automation features, such as built-in email marketing and content scheduling. However, its video-centric approach may not appeal to agents who prefer static posts or printables.
Agent Crate: Similar to Coffee and Contracts, Agent Crate offers social media templates and marketing resources. However, it may not match Coffee and Contracts’ level of design quality or community support. Agent Crate’s pricing and features vary, making it a comparable but less specialized option.
Lab Coat Agents Marketing Center: This platform aims to be a one-stop shop for real estate marketing, with a broader range of tools than Coffee and Contracts. However, its complexity and higher cost may deter agents looking for a simpler, more focused solution.

Coffee and Contracts stands out for its design quality, ease of use, and community-driven approach, but it lags behind competitors in automation and comprehensive marketing solutions.

User Reviews and Feedback

User reviews of Coffee and Contracts are generally positive, with many agents praising the platform’s time-saving features and professional templates. On Etsy, where Coffee and Contracts sells individual templates, customers have given four- and five-star reviews, highlighting the ease of editing and high-quality designs. One user noted, “I LOVE every template she designs and love how easy it is to edit in Canva!”

On Reddit, a user commented that the platform’s six-month package seemed like a fair price for the time saved on content creation, though they didn’t elaborate on specific experiences. Industry reviews, such as those from The Close, commend the platform’s content quality but note its shortcomings in automation and direct posting capabilities.

Some users have expressed frustration with the platform’s reliance on external tools for scheduling and its focus on social media over other marketing channels. However, the overall sentiment is that Coffee and Contracts delivers on its promise of high-quality, engagement-driven content.

Who Should Use Coffee and Contracts?

Coffee and Contracts is ideal for:

Social Media-Savvy Agents: Agents who are active on Instagram, Facebook, and other platforms will benefit most from the platform’s templates and content strategies.
Busy Professionals: Those with limited time for content creation will appreciate the ready-to-use resources and content calendars.
Newer Agents Building a Brand: The platform’s professional templates and community support can help newer agents establish a polished online presence.
Teams and Brokerages: Real estate teams looking for consistent, branded marketing materials can leverage the platform’s customizable templates.

Conversely, agents who prefer traditional marketing, have limited budgets, or need a fully automated solution may want to explore alternatives.

Conclusion

Coffee and Contracts has carved out a niche as a leading marketing toolkit for real estate professionals, offering a blend of high-quality content, user-friendly design tools, and a supportive community. Its Canva-based templates, content calendars, and lead-generation campaigns make it a valuable resource for agents looking to enhance their social media presence and streamline their marketing efforts. The platform’s emphasis on professional design and clever copywriting sets it apart from competitors, and its community-driven approach fosters collaboration and growth.

However, the platform’s lack of automation and limited scope may not meet the needs of every agent. Those seeking a comprehensive, all-in-one marketing solution or advanced analytics may need to supplement Coffee and Contracts with other tools. Priced at $54 per month, the platform offers solid value for its target audience, but newer agents or those with tight budgets may need to weigh the cost against their marketing priorities.