Synder.com Review

ByObeydul Haque Reading Time: 7 minutes

Synder is a cloud-based accounting automation software tailored for e-commerce businesses, SaaS companies, accounting firms, and other industries with complex, multi-channel operations. Launched to address the challenges of manual bookkeeping, Synder automates the synchronization of sales, expenses, taxes, and inventory data across various platforms into a single accounting system. Its primary goal is to eliminate manual data entry, ensure GAAP-compliant revenue recognition, and provide real-time financial reporting for better decision-making.

Synder supports over 25 platforms, including major e-commerce marketplaces (e.g., Amazon, Shopify, Etsy), payment gateways (e.g., Stripe, PayPal, Square), and accounting software (e.g., QuickBooks Online, QuickBooks Desktop, Xero, Sage Intacct). The platform is designed for businesses of all sizes, from small startups to multimillion-dollar enterprises, and offers features like duplicate detection, rollback capabilities, and customizable smart rules to enhance efficiency.

Key Features of Synder

1. Multi-Channel Integration

Synder’s standout feature is its ability to connect multiple sales channels and payment platforms into a unified financial ecosystem. Businesses can sync transactions from platforms like WooCommerce, eBay, Shopify, and Amazon, as well as payment processors like Stripe and PayPal, directly into their accounting software. This eliminates the need to manually cross-reference data across platforms, saving significant time and reducing errors.

For example, a business selling on Shopify and Etsy can use Synder to consolidate all sales data, including taxes, shipping costs, and discounts, into QuickBooks or Xero with a single click. The platform also supports multi-currency transactions, making it ideal for international businesses.

2. Automated Bookkeeping and Reconciliation

Synder automates the categorization and reconciliation of financial data, ensuring accurate and up-to-date books. It records sales, refunds, fees, and taxes in real-time, allowing businesses to reconcile transactions with minimal effort. The platform’s duplicate detection mechanism prevents redundant entries, and its one-click rollback feature allows users to undo syncs if errors occur.

Users have reported that Synder’s automation saves thousands of hours annually by eliminating manual data entry. For instance, a user syncing Stripe transactions to Xero noted that Synder “saves thousands of hours for our accountant by doing all the sync automatically.”

3. GAAP-Compliant Revenue Recognition

For SaaS businesses and subscription-based models, Synder offers revenue recognition tools that ensure compliance with Generally Accepted Accounting Principles (GAAP). It records revenue when earned, not when payments are received, providing accurate financial reporting for audits and tax filings. This feature is particularly valuable for businesses with recurring revenue streams.

4. Smart Rules and Customization

Synder’s Smart Rules allow users to create custom conditions for transaction categorization. For example, businesses can set rules to apply specific taxes based on customer location or assign transactions to particular accounts. The platform includes a Templates tab for common scenarios, making it easy for new users to set up rules quickly. This customization ensures that Synder adapts to unique business needs.

5. Invoicing and Payment Processing

Synder simplifies invoicing by allowing users to create, customize, and send one-time or recurring invoices directly from the platform. Businesses can accept credit card payments through integrated payment gateways, and customers can pay via social media or checkout pages. The platform also sends automated due date reminders, improving cash flow management.

6. Real-Time Reporting and Analytics

Synder provides instant data analytics through comprehensive sales, tax, and inventory reports. Users can access profit and loss (P&L) statements, balance sheets, and other financial metrics without manual calculations. These reports help businesses track performance, identify trends, and prepare for tax season efficiently.

7. Robust Security

Synder is SOC2-compliant, ensuring high standards of data security. Users can sign in using secure methods like Google, Intuit, or Xero accounts, and the platform employs encryption to protect financial data. This is particularly important for businesses handling sensitive customer information.

Pricing Structure

Synder offers a tiered pricing model based on the number of transactions and features required. Below is an overview of its plans as of 2025:

  • Medium Plan: $61/month for up to 500 transactions per month. Suitable for small businesses with moderate transaction volumes.
  • Scale Plan: Starts at $110/month for 1,000–5,000 transactions. Designed for multi-channel businesses with higher transaction needs.
  • Large Plan: Starts at $275/month for 10,000–50,000 transactions. Ideal for large e-commerce operations.
  • Enterprise Plan: Custom pricing for multimillion-dollar corporations with complex requirements.

Additional features, such as premium integrations (e.g., Magento, Walmart, BigCommerce) and extra users, may incur additional costs. Synder provides a 15-day free trial with no credit card required, allowing businesses to test the platform before committing. Historical data imports are available but may require additional sync credits, which has been a point of frustration for some users.

While the pricing is competitive for the functionality offered, some users have noted that the cost of additional syncs and premium integrations can add up, particularly for small businesses with fluctuating transaction volumes.

User Experience

Synder’s interface is designed to be intuitive and user-friendly, even for those with limited accounting knowledge. The left-hand navigation menu provides easy access to transactions, reports, smart rules, and integrations. Setup is straightforward, typically taking 5–10 minutes, and users can connect their platforms immediately. The platform’s knowledge base, with detailed articles and video tutorials, further simplifies onboarding.

However, some users have reported a learning curve when configuring complex integrations or syncing historical data. For example, one user found it “slightly confusing” to identify errors during QuickBooks syncs, while another struggled with linking multi-currency accounts. These issues were often resolved with customer support, but they highlight the need for clear documentation for advanced features.

Customer Support

Synder’s customer support is one of its strongest assets, earning consistent praise across review platforms. The company offers 24/7 support via live chat, email, phone, and Zoom demos, depending on the subscription plan. Users frequently highlight the responsiveness and expertise of support agents, with names like Clarissa, Marko, George, and Natalia appearing in glowing reviews.

For instance, a user who faced issues with Shopify payouts noted that “with Marko’s guidance, we solved my issue. Thanks!!” Another user praised Clarissa for providing “thorough instructions that not only help the moment but can be revisited if needed.” Support sessions often include screen sharing and video recordings, ensuring users fully understand solutions.

However, some users have expressed frustration with the shift from instant chat to email support for certain queries, which can result in slower response times. This change has been a minor drawback for businesses needing immediate assistance.

Pros and Cons

Pros

  • Seamless Integrations: Connects 25+ platforms, including Shopify, Amazon, Stripe, and QuickBooks, for centralized financial management.
  • Time-Saving Automation: Eliminates manual data entry and streamlines reconciliation, saving hours of bookkeeping work.
  • Excellent Customer Support: 24/7 support with responsive, knowledgeable agents who provide personalized assistance.
  • GAAP-Compliant Revenue Recognition: Ensures accurate financial reporting for audits and tax compliance.
  • User-Friendly Interface: Intuitive design with a comprehensive knowledge base for easy onboarding.
  • Robust Security: SOC2-compliant with secure login options and data encryption.

Cons

  • Learning Curve for Complex Features: Setting up advanced integrations or syncing historical data can be challenging for new users.
  • Additional Costs: Premium integrations and extra syncs for historical data can increase expenses, especially for small businesses.
  • Limited Invoice Import Functionality: Some users wish Synder could import invoices directly, which would enhance its invoicing capabilities.
  • Occasional Billing Issues: A few users reported unexpected charges or confusion with subscription cancellations, particularly with Clover payments.

User Feedback and Ratings

Synder has garnered over 3,400 reviews across platforms like Trustpilot, GetApp, Capterra, and Product Hunt, with an average rating of approximately 4 stars. Users consistently praise its automation capabilities, customer support, and ease of use. For example, a Trustpilot reviewer stated, “Synder has been a great tool for synchronizing our Stripe, WooCommerce, and QuickBooks Online accounts. It’s pretty easy to configure.”

However, negative reviews highlight occasional software glitches and billing disputes. One Capterra user described Synder as “dysfunctional and unfit for purpose,” citing issues with transaction syncs and unprofessional billing practices. Such complaints are rare but indicate areas for improvement.

Who Should Use Synder?

Synder is ideal for:

  • E-commerce Businesses: Retailers selling on Amazon, Shopify, Etsy, or eBay who need to consolidate multi-channel sales data.
  • SaaS and Subscription-Based Companies: Businesses requiring GAAP-compliant revenue recognition for recurring revenue.
  • Small to Medium Businesses: Companies seeking to automate bookkeeping and reduce manual data entry.
  • Accounting Firms: Professionals managing multiple clients’ books across various platforms.
  • International Businesses: Firms needing multi-currency support and tax automation.

It may not be suitable for businesses with very low transaction volumes or those requiring extensive invoice import capabilities, as these features are limited.

Comparison with Alternatives

Synder competes with tools like A2X, QuickBooks Commerce, and Xero’s native integrations. Compared to A2X, Synder offers broader platform support (25+ vs. A2X’s focus on Amazon and Shopify) and more robust invoicing features. However, A2X may be simpler for businesses solely focused on Amazon accounting. QuickBooks Commerce provides similar e-commerce integrations but lacks Synder’s advanced automation and smart rules. Xero’s native integrations are less comprehensive, making Synder a better choice for multi-channel businesses.

Conclusion

Synder is a powerful accounting automation platform that delivers on its promise to simplify bookkeeping for e-commerce and multi-channel businesses. Its extensive integrations, time-saving automation, and exceptional customer support make it a top choice for businesses looking to streamline financial management. While there are minor drawbacks, such as additional costs for syncs and a learning curve for complex features, the benefits far outweigh these challenges for most users.

With a 15-day free trial and flexible pricing plans, Synder is worth exploring for businesses seeking to save time, reduce errors, and gain deeper financial insights. Whether you’re a small retailer or a large enterprise, Synder’s tailored features and responsive support can help you manage your finances with confidence.

For more information or to start a free trial, visit Synder.com.

I (plan to) write about business, finance, SEO, WordPress, and whatever else interests me. You might find those interesting too. For now, find me on Twitter/ X.