Ticket Tailor Review

Ticket Tailor is a cloud-hosted ticketing platform designed to empower event organizers by offering a low-cost, user-friendly alternative to mainstream competitors like Eventbrite. Launched with the mission to eliminate high ticketing fees and third-party dependencies, Ticket Tailor allows organizers to sell tickets directly through their websites, retain customer data, and receive payments instantly via Stripe or PayPal. Its flexible pricing model, lack of per-ticket commissions, and robust feature set make it particularly appealing to small businesses, nonprofits, and independent event planners.

Key Features

Ticket Tailor offers a comprehensive suite of tools to streamline the ticketing process. Here’s a breakdown of its standout features:

1. Customizable Event Pages: Organizers can create branded event pages with logos, images, videos, and FAQs using a drag-and-drop builder. The platform supports unlimited ticket types, tiered pricing, bundles, and promo codes, allowing for tailored ticketing strategies.
2. Website Integration: Ticket Tailor provides widgets that can be embedded into websites, ensuring a seamless checkout experience without redirecting customers to third-party platforms.
3. Direct Payment Processing: Payments are processed through Stripe or PayPal, with funds deposited directly into the organizer’s account. Organizers can set their own booking fees, which they keep, adding a potential revenue stream.
4. Mobile Check-In App: A free check-in app allows organizers to scan tickets or manage entry via a printable door list, even without Wi-Fi.
5. Data Ownership: Unlike some competitors, Ticket Tailor ensures organizers retain full ownership of attendee data, which can be exported for marketing or reporting purposes.
6. Third-Party Integrations: The platform integrates with tools like MailChimp, Google Analytics, Salesforce, and Zapier, enabling automation and enhanced marketing capabilities.
7. Social Media Promotion: Built-in sharing tools and compatibility with the Facebook Pixel facilitate targeted event promotion.
8. Seating Charts and Timed Ticketing: Organizers can design venue-specific seating charts (available at an additional cost) and implement timed entry for crowd control.
9. Charity and Nonprofit Support: Ticket Tailor offers discounts for charities, PTAs, and B Corps, and donates a portion of each ticket sold to climate charity partners, aligning with its B Corp certification.

Pricing Structure

Ticket Tailor’s pricing is one of its most compelling features, emphasizing transparency and affordability. Unlike competitors that charge per-ticket fees, Ticket Tailor operates on a subscription or pay-as-you-go model:

• Pay-As-You-Go: Organizers can purchase credits for as little as 20p/25c per ticket, with no upfront costs. This is ideal for one-off or low-volume events.
• Monthly Subscriptions: Plans start at a low cost, with options to scale based on event volume. Subscriptions eliminate per-ticket fees, making them cost-effective for frequent organizers.
• Free Tier: Up to 5,000 free tickets can be issued annually without fees, perfect for free or low-budget events.
• Discounts: Charities, nonprofits, PTAs, and B Corps receive up to 50% off, enhancing affordability for mission-driven organizations.

Users consistently praise the platform’s value for money, with 94% of 114 reviews on GetApp highlighting its competitive pricing. For small events or nonprofits, the lack of hidden fees and the ability to pass savings to attendees or retain booking fees as profit is a significant advantage. However, some users note that for events with minimal online sales, subscription costs may outweigh revenue, suggesting a need for more tailored pricing options for low-volume sellers.

Usability and Setup

Ticket Tailor’s interface is designed with non-technical users in mind, earning high marks for its intuitive setup process. Creating an event is straightforward: organizers start by adding event details, uploading images, and configuring ticket types. The platform’s guided setup and comprehensive Help Centre ensure even first-time users can launch a box office quickly. Reviews on Trustpilot and Capterra highlight the platform’s ease of use, with comments like, “We were up and running in less than 30 minutes” and “The system was really easy to learn and use as an administrator.”

The ability to duplicate events is a time-saver for recurring events, while customizable confirmation emails allow organizers to add event-specific details or links. The platform’s mobile-friendly design ensures attendees can purchase tickets seamlessly on any device. However, some users report that advanced personalization can feel “clunky,” with the interface occasionally lagging or requiring multiple logins to complete tasks. The WordPress widget, in particular, has been criticized for lacking customization options, which may frustrate users seeking a polished integration.

Customer Support

Ticket Tailor’s customer support is a standout feature, earning near-universal praise across review platforms. Available 24/7 via live chat, email, and an extensive FAQ database, the support team is described as “fast, kind, and helpful.” Users on Trustpilot and GetApp frequently commend the team’s responsiveness, with one reviewer noting, “When I had a question about communicating with attendees, the help team responded quickly with clear advice.” The platform also provides regular updates and articles, such as guides on timed ticketing, to assist organizers.

However, some limitations exist. Customer support operates primarily during UK business hours for phone inquiries, which may inconvenience users in other time zones. Additionally, a few reviews on TrustRadius mention slow response times for complex technical issues, suggesting room for improvement in handling edge cases.

Strengths of Ticket Tailor

Ticket Tailor’s strengths lie in its affordability, flexibility, and user-centric design. Here are the key advantages:

1. Cost-Effectiveness: The absence of per-ticket commissions and low subscription costs make Ticket Tailor a budget-friendly choice, especially for small businesses and nonprofits. The ability to keep booking fees adds a unique revenue opportunity.
2. Ease of Use: The intuitive interface and guided setup cater to users of all technical levels, reducing the learning curve.
3. Control and Customization: Organizers retain full control over branding, data, and payments, avoiding the pitfalls of third-party platforms that harvest attendee data or delay payouts.
4. Sustainability: As a B Corp, Ticket Tailor’s commitment to environmental causes resonates with socially conscious organizers.
5. Robust Integrations: Compatibility with Stripe, PayPal, MailChimp, and Zapier enhances functionality for marketing and automation.

Limitations of Ticket Tailor

Despite its strengths, Ticket Tailor has areas for improvement:

1. Limited Integration Options: Some users desire more robust integrations with physical payment processors or additional marketing tools, as current options are somewhat restricted.
2. Seating Chart Costs: The seating chart feature, while useful, requires an additional fee, which may deter budget-conscious users.
3. Discoverability: Unlike Eventbrite, Ticket Tailor doesn’t offer a public event discovery platform, meaning tickets are only accessible via direct links. This can limit organic reach for events relying on online searches.
4. Reporting Gaps: Several reviews highlight the lack of detailed income summaries per ticket type, forcing organizers to rely on Stripe or PayPal for financial tracking, which don’t provide product-specific breakdowns.
5. Occasional Clunkiness: Advanced customization and certain processes, like adjusting ticket quantities, can feel less polished compared to competitors.

Comparisons with Competitors

When compared to platforms like Eventbrite and Brown Paper Tickets, Ticket Tailor stands out for its low fees and data ownership. Eventbrite, while feature-rich and discoverable, charges higher per-ticket fees and retains attendee data, which can be a drawback for organizers prioritizing control. Brown Paper Tickets offers competitive pricing but lacks the modern interface and integrations of Ticket Tailor. For small to medium-sized events, Ticket Tailor’s affordability and ease of use often make it the preferred choice, though larger events with complex needs may require more advanced platforms.

User Feedback and Real-World Applications

User reviews provide valuable insights into Ticket Tailor’s real-world performance. On Capterra, the platform holds a 4.9/5 rating based on 489 reviews, with users praising its simplicity and cost savings. A charity organizer noted, “The cost-effectiveness meant more of the money raised went to charity,” while a small business owner appreciated the “seamless website integration” for their forest bathing walks. Negative feedback often centers on minor usability issues or the lack of a built-in event discovery feature.

Ticket Tailor’s versatility is evident in its diverse use cases. From a UK floating puppet theatre to a tulip-picking event in Amsterdam, the platform supports events of all sizes and types. Nonprofits benefit from its charity discounts, while independent organizers value the professional presentation of event pages. The check-in app has been particularly praised for simplifying event-day logistics, with one user stating, “The check-in app made managing event entry seamless.”

Conclusion

Ticket Tailor is a powerful, affordable, and user-friendly ticketing platform that excels for small to medium-sized events, nonprofits, and independent organizers. Its low fees, customizable features, and direct payment processing give users unmatched control, while its B Corp certification and charity discounts appeal to socially conscious planners. While it falls short in areas like event discoverability and advanced reporting, its strengths far outweigh its limitations for most users.

For event organizers seeking a cost-effective alternative to mainstream platforms, Ticket Tailor is a compelling choice. Its intuitive design, robust integrations, and exceptional customer support make it a reliable partner for streamlining ticketing and maximizing revenue. Whether you’re hosting a charity run, a concert, or a virtual workshop, Ticket Tailor offers the tools to succeed without breaking the bank. To explore its features, organizers can start with a free account for up to five tickets, making it easy to test the platform’s capabilities firsthand.