WhatConverts Review

ByObeydul Haque Reading Time: 8 minutes

WhatConverts is an all-in-one lead tracking solution tailored for marketing agencies, business owners, and digital marketers. It aims to provide clarity on which marketing channels drive conversions, enabling data-driven decisions. Unlike traditional call tracking software, WhatConverts goes beyond phone calls, offering comprehensive tracking for web forms, live chats, eCommerce transactions, and custom online events. Its user-friendly interface, real-time reporting, and extensive integration capabilities make it a standout choice for businesses looking to measure campaign effectiveness.

The platform is trusted by over 10,000 companies and 75,000 advertisers, particularly in industries like automotive, healthcare, real estate, education, and financial services. WhatConverts is designed to cater to businesses of all sizes, from small startups to large enterprises, and its flexible pricing plans reflect this versatility.

Key Features of WhatConverts

WhatConverts offers a wide array of features that set it apart from competitors like CallRail, Invoca, and CallTrackingMetrics. Below are the core functionalities that make it a powerful tool for marketers.

1. Comprehensive Lead Tracking

WhatConverts excels at tracking leads across multiple channels, including:

  • Phone Calls: Using Dynamic Number Insertion (DNI), WhatConverts assigns unique tracking numbers to different marketing campaigns, allowing users to trace calls back to specific sources, such as Google Ads, SEO, or social media.
  • Web Forms: The platform tracks form submissions, providing insights into the landing pages, keywords, and campaigns that drive them.
  • Live Chat: WhatConverts integrates with chat platforms like LiveChat and Intercom, tying chat interactions to marketing sources.
  • eCommerce Transactions: For online retailers, WhatConverts tracks purchases and ties them to specific campaigns, offering a clear view of ROI.
  • Custom Events: Users can track custom online events, such as button clicks or page views, for a more granular analysis.

This multi-channel tracking ensures marketers have a holistic view of their lead generation efforts, eliminating blind spots in campaign performance.

2. Lead Management and Qualification

WhatConverts simplifies lead management by allowing users to sort, filter, and evaluate leads. Its Lead Qualification feature enables users to assign values to leads, distinguishing between quotable/qualified leads and those with lower sales potential. This is particularly useful for agencies managing multiple clients, as it helps prioritize high-value leads.

The platform also includes call recording, which is accessible within the Lead Details page. Recordings can be downloaded as WAV or MP3 files and used for training purposes or to assess lead quality. Automated greeting or whisper messages further enhance call handling efficiency.

3. Real-Time Reporting

Real-time reporting is one of WhatConverts’ strongest features. Users can access detailed reports on:

  • Leads by marketing source (e.g., Google Ads, Facebook Ads, organic search)
  • Leads by keyword and campaign
  • Leads by landing page
  • Quote values by source and keyword

These reports are presented in an intuitive dashboard, making it easy to visualize complex data. Agencies can also create whitelabel dashboards for clients, providing real-time insights into campaign performance without exposing the WhatConverts branding.

4. Extensive Integrations

WhatConverts integrates seamlessly with over 1,000 software tools, including:

  • Advertising Platforms: Google Ads, Facebook Ads, Bing Ads
  • Analytics Tools: Google Analytics, Google Business Profile
  • CRM Systems: Salesforce, HubSpot CRM, Zoho CRM
  • Form Builders: Formstack, Cognito Forms
  • Chat Platforms: LiveChat, Olark, tawk.to
  • eCommerce Platforms: WooCommerce, BigCommerce

These integrations ensure smooth data flow between WhatConverts and other tools in your marketing stack, reducing manual work and enhancing efficiency. The platform also offers an API for custom integrations, making it adaptable to unique workflows.

5. Call Recording and Analytics

The call recording feature provides valuable insights into customer interactions. Users can review recordings to improve call handling, train staff, or verify lead quality. Additionally, WhatConverts offers call analytics, such as call duration and caller location, which help marketers understand customer behavior.

6. Free Trial and API Access

WhatConverts offers a 14-day free trial, allowing users to explore its features without financial commitment. The platform also provides API access, enabling developers to build custom integrations or automate data transfers.

Usability and Learning Curve

WhatConverts is praised for its user-friendly interface, which is intuitive for both technical and non-technical users. The dashboard is well-organized, with clear navigation to access lead tracking, reporting, and integration settings. Setting up tracking numbers, web forms, or chat integrations is straightforward, often requiring just a single line of JavaScript code that has minimal impact on site performance or SEO.

However, some users note a steep learning curve when configuring advanced features, such as keyword-level tracking or custom event tracking. The help articles, while comprehensive, can sometimes be difficult to understand, particularly for users new to lead tracking software. Fortunately, WhatConverts’ customer support mitigates this challenge by providing hands-on assistance during setup and beyond.

Pricing and Plans

WhatConverts offers a transparent pricing structure with plans designed for different business sizes and needs. Pricing starts at $30/month for the Plus Plan and goes up to $400/month for the Agency Elite Plan. An Enterprise Plan is available for larger organizations, with custom pricing available upon request. Below is a breakdown of the plans:

  • Plus Plan ($30/month): Ideal for small businesses, includes basic call and form tracking, real-time reporting, and limited integrations.
  • Pro Plan ($50/month): Adds advanced reporting and lead management features, suitable for growing businesses.
  • Elite Plan ($80/month): Includes all features, such as call recording, chat tracking, and API access, for mid-sized businesses.
  • Agency Pro Plan ($200/month): Designed for agencies, offers whitelabel dashboards and unlimited accounts.
  • Agency Elite Plan ($400/month): Provides advanced agency features, including priority support and custom integrations.

All plans include a 14-day free trial, and no credit card is required to sign up. While WhatConverts’ pricing is competitive, some users suggest it could be more affordable compared to alternatives like CallRail or PhoneWagon, especially for startups with limited budgets.

Customer Support

WhatConverts is widely praised for its exceptional customer support, often described as “second to none” by users. The support team, which includes co-founders, is responsive and knowledgeable, offering assistance via:

  • Live Chat: For quick queries and real-time troubleshooting.
  • Email/Help Desk: For detailed support tickets, with responses typically within an hour.
  • Phone Support: Available during business hours for urgent issues.
  • Knowledge Base: A comprehensive library of help articles, webinars, and video tutorials.

Users highlight the support team’s willingness to go the extra mile, such as assisting with coding or integrating third-party platforms. However, a small number of users have reported slower response times, particularly outside business hours, with one Trustpilot review citing delays of hours or days. WhatConverts responded to this feedback, noting an average response time of 45 minutes across multiple support tickets, indicating a commitment to addressing concerns.

User Reviews and Feedback

WhatConverts has garnered positive reviews across platforms like G2, Capterra, GetApp, and Trustpilot, with an average rating of 4.5 out of 5 based on hundreds of reviews. Below is a summary of user feedback.

Pros

  • Comprehensive Tracking: Users love the ability to track calls, forms, chats, and eCommerce transactions in one platform, providing a complete picture of campaign performance.
  • Exceptional Support: The support team’s responsiveness and expertise are frequently praised, with many users citing personalized assistance as a key differentiator.
  • Ease of Use: The intuitive dashboard and minimal setup requirements make it accessible to users with varying technical skills.
  • Integration Capabilities: Seamless integrations with Google Analytics, Salesforce, and other tools streamline workflows.
  • Real-Time Reporting: The ability to generate detailed, real-time reports is a game-changer for agencies and marketers.

Cons

  • Learning Curve: Some users find the initial setup and advanced features challenging, particularly for keyword-level tracking or custom integrations.
  • Help Article Clarity: A few users report that help articles can be confusing, requiring support team intervention.
  • Minor Limitations: Issues like the restriction of one email address per agency account or occasional spam calls on tracking numbers are noted as drawbacks.
  • Customer Service Inconsistencies: While rare, some users experienced delayed responses, particularly outside business hours.

Real User Testimonials

  • G2 Review: “WhatConverts helps us track calls from the website for our digital marketing clients, filling in a big piece of the puzzle which is usually missing. Up to 50% of all leads come via telephone calls, and including this in our data helps us better optimize our campaigns.”
  • Capterra Review: “The ease of use, robust tracking solutions, and unparalleled value WhatConverts provides is second to none. The customer support feels like a friend that is always there to help.”
  • Trustpilot Review: “The platform is good in theory, but customer service is not fantastic. Hours have turned into days and over a week. They are just not responding.” (Note: WhatConverts responded, highlighting an average response time of 45 minutes.)

Comparison with Alternatives

WhatConverts competes with platforms like CallRail, Invoca, CallTrackingMetrics, and PhoneWagon. Here’s how it stacks up:

  • Vs. CallRail: WhatConverts offers more comprehensive lead tracking (forms, chats, eCommerce) compared to CallRail’s primary focus on call tracking. Users also report better customer support with WhatConverts, though CallRail may have a slight edge in ease of setup.
  • Vs. Invoca: Invoca provides superior reporting but has a less transparent pricing model, often requiring custom quotes. WhatConverts is more affordable and user-friendly for small to mid-sized businesses.
  • Vs. CallTrackingMetrics: CallTrackingMetrics is easier to install but lacks some of WhatConverts’ advanced lead management features. WhatConverts also has a broader integration ecosystem.
  • Vs. PhoneWagon: PhoneWagon is a modern alternative with a focus on call and text tracking, but it doesn’t match WhatConverts’ multi-channel tracking capabilities.

Who Should Use WhatConverts?

WhatConverts is ideal for:

  • Marketing Agencies: Its whitelabel dashboards and unlimited accounts make it perfect for agencies managing multiple clients.
  • Small to Mid-Sized Businesses: The affordable pricing and comprehensive features cater to businesses looking to maximize ROI without breaking the bank.
  • eCommerce Businesses: The ability to track online transactions and tie them to campaigns is a significant advantage for retailers.
  • Industries with High Call Volumes: Sectors like healthcare, real estate, and automotive benefit from robust call tracking and recording features.

However, businesses with minimal technical expertise may need to rely on WhatConverts’ support team during setup, and those on a very tight budget might explore cheaper alternatives like PhoneWagon.

Conclusion

WhatConverts is a powerful, all-in-one lead tracking solution that delivers on its promise to provide marketing clarity. Its ability to track calls, forms, chats, and eCommerce transactions in real-time, combined with extensive integrations and exceptional customer support, makes it a top choice for marketers. While it has a slight learning curve and occasional minor limitations, the platform’s benefits far outweigh its drawbacks.

For agencies and businesses seeking a comprehensive tool to prove and grow their marketing ROI, WhatConverts is a worthy investment. The 14-day free trial allows you to test its features risk-free, and the transparent pricing ensures you can scale as your needs evolve. If you’re ready to take your lead tracking to the next level, WhatConverts is a platform that deserves serious consideration.

Call to Action: Start your 14-day free trial of WhatConverts today at whatconverts.com and discover how it can transform your marketing strategy! 🚀

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