Best Email Marketing Software, Services & Platforms In 2025

Email marketing is the #1 most practical way to create a sales funnel to promote products and services online. You can easily send personalized emails to the subscriber and track the engagement rate of those emails. This post will cover the best email marketing software in 2025, along with my top picks for email marketing to quickly decide which email marketing platforms are the best for you.

They give you the highest ROI among all other marketing channels online. According to email marketing stats, In 2022, For every$1 spent on email marketing, you can generate sales for up to $38.

Recently, CNBC reported that there are more than 1.5 billion active Gmail users worldwide, meaning that all of them could be your potential customers. Gmail has dominated consumer email for more than decades.

However, most email marketing platforms are good; but you need to find the best one that best matches you.You should choose the best email marketing software according to your needs and one that saves them the most money on this business tool.

In this article, we ranked and reviewed 11 best mail marketing software, services & platforms to use on your wordpress website in 2025.

What is the Best Email Marketing Software, Services & Platforms In 2022?

Here is my top picks for the best email marketing software, services & platforms to use this year to grow your email list this year.

• ConvertKit.
• ActiveCampaign.
• Constant Contact.
• HubSpot.
• Sendinblue.
• Moosend.
• Mailerlite.
• GetResponse.
• Pabbly.
• Omnisend.
• AWeber.
• Mailigen.
• Benchmark.
• SendPulse.
• MoonMail.
• Ontraport.
• Campaign Monitor.
• MailChimp.

I will start with my favourite email marketing software, services & platforms as of this year.

 

Kit

Kit is my #1 pick for the best email marketing software to use for bloggers and podcasters.You can segment your email audience, send customized email messages, and offer different pre-made templates to choose from. The automated email features of ConvertKit will increase your conversion rates for selling digital products online. you can set advanced email sequences according to the audience interaction within emails and websites.

They are a strong email marketing software pick because of many reasons. You can easily segment your email audience based on different actions performed on your website and email. With them, your text email will look more professional than any other email marketing platform on this list.

With their free plan you can add up to 300 email subscribers and upgrade to $9/month to manage high converting sales funnel.

Active Campaign.

Active Campaign is my #2nd pick for the best email marketing software to use for growing your email list in 2022.It offers a top-notch lead scoring system along with other advanced automation features with their email marketing plan. When you use ActiveCampaign for email marketing, you can integrate their platforms with other 850+ apps like Facebook, Shopify, WordPress, and more.The audience segmentation is another great feature that triggers and moves users towards conversion in digital product sales.

HubSpot

HubSpot is my #3rd pick for the combination of powerful email marketing tools online. If you want an easy-to-use email marketing software, Hubspot should be your pick to scale your online business.

Their integrated marketing package will help you to design, optimize and send emails to the right audience at the right time. Along with their tons of custom features, you can easily choose a plan that fits your business need to scale into the next level.

The pre-made email templates of Hubspot,  allow you to add text, images, and buttons as well. With a 99% email deliverability rate, Hubspot can be your best inbound and outbound marketing tool to grow your business.

Sendinblue

Sendinblue is the best email marketing automation tool in 2022. They allow you to add unlimited subscribers to the email list and send up to 300 emails every day completely free of cost.

If you are a little serious about selling products or services using email marketing platforms, you should upgrade to the $20/month plan that allows you to send up to 40,000 emails/month with no daily sending limit.

Sendinblue, an email marketing platform, uses artificial intelligence and machine learning to send an email for the best engagement rate according to the previous history of your audience. They allow seeing real-time stats and reports on open email rates, click-through rates, and delivery rates.

Moosend

Moosend is my #5th pick for the best email marketing automation tool to use for sending emails that look great on computers and mobile devices. They provide in-depth data analytics to scale your business to the next level.Using their email automation tool, you can personalize your email messages and automate tasks to build a deeper connection with the audience.

The drag-and-drop email builder lets you add images, text blocks, and social icons to each and every email you send.

You can add up to 1000 email subscribers to the list to send unlimited emails on the free plan.

 

Final Thoughts

When choosing the best email marketing platforms to use, you should look at their monthly pricing plans, reliability, technical support, ease of use, template designs, integrations with other platforms, and other additional features you may look for.

The best email marketing software platform allows you to send email quickly and easily. Plus, they offer you features like segmentation on the list, personalized custom messaging, and analytics reports.

Lastly, Email marketing allows you to send the right message to the right customer at the right moment.

I hope this list of email marketing platforms helps you to find the best email marketing solution to scale your business in the 2020s. When choosing these platforms, you should know your price point and what features ultimately matter to you, and what not.