Graphy Review

Graphy is an online course and membership platform launched by Unacademy, a leading ed-tech company based in India. Unlike traditional learning management systems (LMS) that focus solely on course delivery, Graphy offers an integrated ecosystem that combines course creation, marketing tools, payment processing, and community-building features. It caters to a wide range of users, from individual educators and coaches to businesses and institutions looking to scale their digital offerings.

Graphy’s mission is to empower creators to monetize their expertise by providing them with the tools to build branded, professional online schools. Whether you’re teaching yoga, coding, business strategy, or personal development, Graphy aims to simplify the process of launching and managing an e-learning business.

Key Features of Graphy

Graphy stands out for its extensive feature set, which caters to both beginners and advanced users. Below, we explore its core functionalities:

1. Course Creation and Customization

Graphy offers a drag-and-drop course builder that makes it easy to create engaging, multimedia-rich courses. Users can upload videos, audio files, PDFs, quizzes, and assignments to deliver a comprehensive learning experience. The platform supports drip content, allowing creators to release lessons over time, which is ideal for keeping students engaged and preventing overwhelm.

Customization is a strong suit of Graphy. Creators can design branded course pages with custom logos, colors, and fonts to reflect their identity. The platform also supports multiple languages, making it accessible to a global audience.

2. Website and Mobile App Builder

One of Graphy’s standout features is its ability to create a fully branded website and mobile app for your online school. The website builder is intuitive, requiring no coding skills, and includes customizable templates to ensure a professional look. The mobile app feature allows creators to offer a seamless learning experience on iOS and Android devices, complete with push notifications to keep students engaged.

This dual presence (website and app) sets Graphy apart from competitors like Teachable or Thinkific, which often require third-party integrations for mobile apps.

3. Marketing and Sales Tools

Graphy provides a robust suite of marketing tools to help creators attract and convert students. These include:

• Landing Pages: Customizable landing pages optimized for conversions.
• Email Marketing: Built-in email automation to nurture leads and communicate with students.
• Affiliate Program: Tools to create affiliate partnerships, incentivizing others to promote your courses.
• Discounts and Coupons: Options to offer promotions and boost sales.

The platform also integrates with popular tools like Mailchimp, Google Analytics, and Zapier, allowing creators to streamline their marketing efforts.

4. Payment Gateway Integration

Graphy supports multiple payment gateways, including Stripe, PayPal, and Razorpay, enabling creators to accept payments in various currencies. This is particularly beneficial for reaching international audiences. The platform also handles taxes and compliance, reducing the administrative burden on creators.

5. Community and Engagement Features

Building a community around your courses is critical for student retention, and Graphy excels in this area. It offers discussion forums, live classes, webinars, and direct messaging to foster interaction between students and instructors. The platform also supports gamification features like badges and certificates to motivate learners.

6. Analytics and Reporting

Graphy provides detailed analytics to track course performance, student progress, and revenue. Creators can monitor metrics like enrollment rates, completion rates, and engagement levels, enabling data-driven decisions to optimize their offerings.

7. Security and Scalability

Security is a priority for Graphy. The platform uses DRM (Digital Rights Management) to protect video content from piracy and ensures secure hosting with AWS infrastructure. Graphy is also scalable, capable of supporting small creators with a handful of students as well as large organizations with thousands of learners.

Pricing and Plans

Graphy offers a range of pricing plans to suit different needs, from solo creators to established businesses. As of April 2025, the plans are structured as follows:

• Basic Plan: Ideal for beginners, this plan includes core features like course creation, a branded website, and basic marketing tools. Pricing typically starts at around $49/month (billed annually).
• Pro Plan: Designed for growing businesses, this plan adds advanced features like mobile apps, affiliate programs, and priority support. It’s priced at approximately $99/month (billed annually).
• Business Plan: Aimed at large-scale creators and organizations, this plan includes unlimited courses, advanced analytics, and custom integrations. Pricing starts at $199/month (billed annually).
• Enterprise Plan: A custom plan for institutions with specific needs, offering tailored solutions and dedicated support. Pricing is available upon request.

Graphy also offers a 14-day free trial, allowing users to test the platform before committing. Unlike some competitors, Graphy does not charge transaction fees on most plans, which is a significant advantage for creators with high sales volumes.

Usability and User Experience

Graphy’s interface is designed with simplicity in mind, making it accessible to users with varying levels of technical expertise. The dashboard is clean and intuitive, with clear navigation for course creation, marketing, and analytics. The drag-and-drop builder simplifies content organization, and the platform’s templates ensure a professional appearance without requiring design skills.

However, some users report a slight learning curve when exploring advanced features like email automation or affiliate programs. Graphy mitigates this with comprehensive documentation, video tutorials, and responsive customer support. The platform’s support team is available via email, chat, and phone, with higher-tier plans receiving priority assistance.

Strengths of Graphy

Graphy has several strengths that make it a compelling choice for e-learning entrepreneurs:

1. All-in-One Solution: By combining course creation, marketing, payments, and community features, Graphy eliminates the need for multiple tools, saving time and money.
2. Branded Mobile Apps: The ability to offer a custom mobile app enhances credibility and improves the student experience.
3. Global Reach: Support for multiple languages and currencies makes Graphy suitable for international audiences.
4. No Transaction Fees: Most plans eliminate transaction fees, maximizing creators’ earnings.
5. Scalability: Graphy caters to users at all stages, from solo creators to large organizations.

Areas for Improvement

While Graphy is a robust platform, it’s not without its drawbacks. Here are some areas where it could improve:

1. Learning Curve for Advanced Features: While the core platform is user-friendly, some users find advanced tools like email automation or analytics complex without additional guidance.
2. Limited Third-Party Integrations: Although Graphy integrates with popular tools, its ecosystem is less extensive than competitors like Teachable, which may limit flexibility for some users.
3. Pricing for Beginners: The Basic plan, while affordable, may still be a stretch for creators just starting out with limited budgets.
4. Customization Constraints: While Graphy offers branding options, some users report that advanced customization (e.g., CSS editing) is restricted compared to platforms like Kajabi.

Who is Graphy For?

Graphy is ideal for a wide range of users, including:

• Individual Creators: Coaches, educators, and influencers looking to monetize their expertise through courses or memberships.
• Small Businesses: Companies seeking to train employees or offer customer education programs.
• Large Organizations: Institutions needing a scalable solution for e-learning or professional development.
• Global Creators: Those targeting international audiences, thanks to Graphy’s multi-language and currency support.

However, creators who need extensive third-party integrations or highly customized designs may find Graphy’s offerings somewhat limiting. In such cases, platforms like Thinkific or Kajabi might be worth exploring.

Real-World Applications

To illustrate Graphy’s versatility, consider the following use cases:

• Fitness Coaches: A yoga instructor uses Graphy to create a subscription-based course with video tutorials, live classes, and a community forum for students to share progress.
• Tech Educators: A coding bootcamp leverages Graphy’s mobile app to deliver lessons, quizzes, and certificates to students worldwide.
• Corporate Training: A company uses Graphy’s Business plan to train employees with secure, branded content and track their progress through analytics.

These examples highlight Graphy’s ability to adapt to diverse industries and goals.

Comparing Graphy to Competitors

To put Graphy in context, let’s compare it to two popular alternatives: Teachable and Kajabi.

• Graphy vs. Teachable: Teachable is known for its ease of use and extensive integrations. However, Graphy offers mobile apps and community features that Teachable lacks without third-party tools. Graphy’s pricing is also more competitive for creators with high sales volumes due to its lack of transaction fees.
• Graphy vs. Kajabi: Kajabi is a premium platform with advanced marketing and customization options. While Kajabi offers more flexibility in design, Graphy’s mobile app builder and lower pricing make it a strong contender for creators who prioritize affordability and mobile access.

Ultimately, the best choice depends on your specific needs and budget.

Conclusion

Graphy is a powerful, all-in-one platform that empowers creators to build and scale their e-learning businesses. Its combination of course creation, marketing tools, branded websites, and mobile apps makes it a versatile solution for educators, coaches, and organizations. While it has a few limitations, such as a learning curve for advanced features and fewer integrations compared to some competitors, its strengths—particularly its affordability, scalability, and mobile app capabilities—make it a standout choice.