Graphy vs kajabi | Podcastbricks

Graphy, formerly known as Spayee, is a white-labeled learning management system (LMS) developed by Unacademy, India’s largest educational platform. Launched to empower educators and creators, Graphy focuses on providing an all-in-one solution for course creation, marketing, and sales. With over 3,000 course authors and 5 million active learners, Graphy is particularly popular in markets like India due to its support for local payment gateways and GST invoicing. Its key selling points include affordability, ease of use, and the ability to create branded websites and mobile apps without additional costs.

Graphy is designed for creators who want to share expertise in diverse fields, from lifestyle to artificial intelligence, while maintaining full ownership of their content, audience, and brand. Its intuitive interface and dedicated customer support make it a favorite among beginners and small-scale educators.

Kajabi, founded in 2010, is a leading all-in-one platform that powers over 40,000 online businesses. It’s a comprehensive solution for creators who want to build, market, and sell digital products like courses, coaching programs, membership sites, podcasts, and newsletters. Kajabi integrates seamlessly with payment processors like Stripe and PayPal and offers advanced marketing tools, including email campaigns, sales funnels (Pipelines), and analytics. Its drag-and-drop website builder and pre-designed themes make it easy to create professional-looking sites, but its robust feature set can feel overwhelming for beginners.

Kajabi is favored by established creators and larger businesses, including well-known figures like Amy Porterfield and Brendan Burchard, who value its marketing automation and scalability. However, its higher pricing and complexity may deter new educators.

Feature Comparison

Both Graphy and Kajabi offer a wide range of features, but their approaches differ. Below, we compare their core functionalities across key areas.

1. Course Creation and Content Delivery

Graphy:

Multimedia Support: Graphy supports videos, audio, PDFs, text, quizzes, assignments, and live classes. Creators can drip-feed content or offer self-paced courses.
Live Sessions: Native support for live webinars and cohort-based courses, with Zoom integration for seamless delivery.
Gamification: Features like certificates, badges, and progress tracking enhance student engagement.
Customization: Creators can modify course content based on student feedback, ensuring a dynamic learning experience.
Mobile Apps: Graphy offers branded mobile apps for iOS and Android, allowing students to access content on the go.

Kajabi:

Multimedia Support: Kajabi supports videos (hosted via Wistia with unlimited bandwidth), audio, PDFs, and text. Bulk uploads are available from computers, Dropbox, Google Drive, or URLs (excluding YouTube/Vimeo).
Live Streaming: Kajabi supports webinars but lacks native live class hosting within courses. Creators often need third-party tools like Zoom for live sessions.
Content Automation: Kajabi’s Product Blueprints and drag-and-drop course builder simplify content creation, but gamification features like certificates require manual setup.
Mobile Access: Kajabi offers a mobile app, but it’s not fully branded like Graphy’s.

Verdict: Graphy excels in live session support and gamification, making it ideal for interactive, cohort-based courses. Kajabi’s strength lies in its polished course builder and unlimited video hosting, but it requires more workarounds for live classes and gamification.

2. Website and Branding

Graphy:

White-Labeled Websites: Graphy allows creators to build fully branded websites with custom domains and subdomains. Setup takes about 60 seconds, and no coding is required.
Mobile Apps: Branded mobile apps are included in all paid plans, enhancing brand consistency and student engagement.
Customization: Creators can use logos, colors, and styles to create a seamless brand experience. Landing pages for each course are easy to customize.
No-Code Solution: Graphy’s drag-and-drop builder is beginner-friendly, with templates for quick setup.

Kajabi:

Website Builder: Kajabi’s drag-and-drop builder offers customizable themes and landing pages, ideal for creating professional websites.
Branding: Supports custom domains but lacks fully branded mobile apps. The Kajabi app is functional but carries Kajabi branding.
Pipelines: Kajabi’s automated marketing funnels (Pipelines) integrate seamlessly with websites, streamlining lead capture and sales.
Complexity: The extensive customization options can be overwhelming for beginners, and some users report needing developers for advanced setups.

Verdict: Graphy’s white-labeled websites and branded mobile apps give it an edge for creators prioritizing brand ownership and mobile engagement. Kajabi’s website builder is more robust but may require a steeper learning curve.

3. Marketing and Sales Tools

Graphy:

Payment Gateways: Integrates with all major payment gateways across plans, with country-specific pricing available for an additional $30/month.
Affiliate Program: Built-in affiliate tools allow creators to set commissions or credit-based rewards.
Marketing Features: Supports push notifications, abandoned cart recovery, and automated campaigns. However, email marketing is less advanced than Kajabi’s.
Global Reach: Graphy’s support for multiple currencies and local payment methods (e.g., UPI in India) makes it ideal for international audiences.

Kajabi:

Email Marketing: Kajabi’s built-in email marketing tools are powerful, with automation for follow-ups, segmentation, and analytics.
Pipelines: Automated sales funnels guide prospects from discovery to purchase, a standout feature for scaling businesses.
Integrations: Seamless integration with Stripe, PayPal, and third-party tools like Zapier enhances marketing flexibility.
Analytics: Detailed analytics track student progress, sales, and campaign performance, offering insights for optimization.

Verdict: Kajabi’s marketing tools, especially Pipelines and email automation, are superior for creators focused on scaling through sophisticated campaigns. Graphy’s marketing features are solid but less comprehensive, though its global payment support is a significant advantage.

4. Analytics and Reporting

Graphy:

Student Performance: Tracks student progress, quiz results, and engagement metrics.
Sales Analytics: Provides insights into revenue, enrollments, and affiliate performance.
Ease of Use: Analytics are straightforward and accessible, even for beginners.

Kajabi:

Comprehensive Analytics: Monitors course performance, email open rates, sales, and funnel effectiveness.
Business Insights: Offers detailed reports for larger businesses, though some users note occasional inaccuracies in sales data.
Learning Curve: Analytics are robust but may require time to master.

Verdict: Kajabi’s analytics are more detailed, catering to data-driven businesses. Graphy’s simpler analytics are sufficient for most creators, especially those starting out.

5. Ease of Use

Graphy:

Intuitive Interface: Graphy’s no-code platform and 60-second setup make it accessible for beginners.
AI-Powered Tools: Features like Graphy Assist simplify content creation and conversions.
Support for Newbies: Dedicated setup assistance ensures a smooth onboarding process.

Kajabi:

Learning Curve: Kajabi’s interface is user-friendly but packed with features, which can overwhelm novices.
Resources: Kajabi University and the Assistant Bar provide tutorials, but advanced features may require technical know-how.
Feedback: Some users find Kajabi’s interface complex, with complaints about needing developers for simple tasks.

Verdict: Graphy is the clear winner for ease of use, especially for beginners. Kajabi’s feature-rich platform is better suited for experienced creators comfortable with a steeper learning curve.

Pricing Comparison

Pricing is a critical factor for many creators, especially startups and small businesses. Let’s break down the costs for both platforms.

Graphy Pricing

Graphy’s pricing is more affordable and flexible, with no revenue-sharing fees. Plans include:

Launch Plan: Starts at a lower price point (exact pricing varies; check Graphy’s website). Includes unlimited courses, users, and basic features but charges up to 10% transaction fees.
Advanced Plan: ~$249/month, with more features and lower transaction fees.
Business Plan: ~$139/month, balancing cost and functionality.
Custom Plans: Available for institutions or large-scale creators.

Graphy’s lack of revenue share and inclusion of branded mobile apps make it cost-effective for scaling businesses. The ability to sell to unlimited learners without extra fees is a significant advantage.

Kajabi Pricing

Kajabi’s pricing is higher, reflecting its comprehensive feature set:

Basic: $149/month ($119/month annually). Includes 3 products, unlimited landing pages, and email marketing.
Growth: $199/month ($159/month annually). Adds advanced automation, affiliate programs, and more products.
Pro: $399/month ($319/month annually). Supports larger businesses with up to 100 products and advanced features.

Kajabi’s plans are expensive, and some users criticize paying for unused features. Refund processes can also be complex due to the informational nature of courses.

Verdict: Graphy is more budget-friendly, especially for beginners and creators in cost-sensitive markets like India. Kajabi’s higher pricing suits established businesses that need advanced marketing and analytics.

Customer Support

Graphy:

Direct Access: Offers email and live chat support across all plans, with dedicated assistance for setup.
Responsiveness: Users consistently praise Graphy’s customer support for being prompt and helpful.
Resources: Includes tutorials, blogs, and community forums.

Kajabi:

Support Channels: Email and chat support are available, but real-time support is limited for free or lower-tier users.
Resources: Kajabi University, the Assistant Bar, and extensive tutorials are robust but may not suffice for complex issues.
Feedback: Some users report slow response times and occasional unresponsiveness.

Verdict: Graphy’s superior customer support, available to all users, gives it an edge over Kajabi, where support quality varies by plan.

Pros and Cons

Graphy

Pros:

Affordable pricing with no revenue share.
Branded mobile apps and white-labeled websites.
Strong support for live sessions and gamification.
Excellent customer support across all plans.
Global payment gateways and country-specific pricing.

Cons:

Marketing tools are less advanced than Kajabi’s.
Limited community-building features.
Transaction fees on lower-tier plans.

Kajabi

Pros:

Powerful marketing tools, including Pipelines and email automation.
Comprehensive analytics for business growth.
Unlimited video hosting via Wistia.
Polished website builder with customizable themes.
Trusted by high-profile creators.

Cons:

Expensive pricing, especially for beginners.
Steeper learning curve for new users.
Limited live session support within courses.
Weaker customer support compared to Graphy.
Some features feel overly complex.

Who Should Choose Graphy?

Graphy is ideal for:

Beginners and Small-Scale Creators: Its affordability and ease of use make it perfect for those starting out.
Educators in Emerging Markets: Support for local payment gateways and currencies is a boon for creators in regions like India.
Interactive Course Creators: Those prioritizing live sessions, gamification, and branded mobile apps will find Graphy’s features compelling.
Budget-Conscious Businesses: No revenue share and lower pricing appeal to cost-sensitive creators.

Who Should Choose Kajabi?

Kajabi is best for:

Established Creators and Businesses: Its advanced marketing tools and analytics suit those scaling large operations.
Marketing-Focused Entrepreneurs: Pipelines and email automation are perfect for sophisticated sales funnels.
Content-Heavy Creators: Unlimited video hosting and robust website-building tools cater to those with extensive digital products.
High-Profile Brands: Kajabi’s polished interface and reputation appeal to creators like Amy Porterfield.

Final Verdict

Choosing between Graphy and Kajabi depends on your goals, budget, and technical expertise. Graphy stands out for its affordability, ease of use, and branded mobile apps, making it an excellent choice for beginners, small-scale creators, and those targeting emerging markets. Its superior customer support and live session capabilities further enhance its appeal for interactive, cohort-based courses. However, its marketing tools are less advanced, which may limit its scalability for larger businesses.

Kajabi, on the other hand, is a powerhouse for established creators who need robust marketing, analytics, and website-building tools. Its Pipelines and email automation are unmatched, but the high cost, steeper learning curve, and weaker support may deter beginners or cost-conscious educators.

For most new creators, Graphy is the better choice due to its cost-effectiveness and simplicity. For those with established businesses and a focus on marketing, Kajabi is worth the investment.