How To Promote A Podcast In 2025 :Top Marketing Tactics To Attract Listeners
Promoting your podcast on the internet isn’t hard, there are tons of ways you can promote your podcast. This article will mention some easy and sustainable ways to promote your podcast on the internet. I only list down the marketing tactics that I use to promote my podcast. Here you go:
How To Promote A Podcast?
Here are my top picks for the best ways to promote a podcast shows all across the internet in 2025.
- Website
- Emai Marketing
- Podcast distribution
- Ask people to share
- Social Platforms
- And many more
I will start with my favourite ways to promote a podcast in on the internet this year to exposure to the show.
Start A Website
Starting A wordpress blog is my #1 way to promote a podcast on the internet in 2025. The process is pretty simple . Get a domain name from namecheap.com and host the site with kinsta .Even though, your podcast hosting platform will offer a free website, but it would be best if you create something of your own.However, most By creating a WordPress blog on the internet, you can easily share your podcast episodes on your blog. Plus, it helps to build an email subscriber base to share the latest episodes of your podcast.
Build Email List
Having a website makes your life easier to add subscribers to your email list. Email is one the best way to let people know about your latest podcast episodes and ask them to subscribe to your show on Apple Podcasts, Google Podcasts, Spotify, and other podcast-listening platforms.
To promote your podcast through email marketing, you need an email marketing service provider so that you can add people to the list and send emails to subscribers easily.
Check out the best Email marketing platforms list here. My favorites: I use ConvertKit platform to add people to the list and send emails to my subscribers.
Podcast Directories
Podcast Directories such as Apple Podcasts, Google Podcasts, and Spotify are the places where people listen to a podcast. To find your show in these podcast directories, you have to submit your podcast on those platforms. Your podcast hosting platform will provide a unique podcast RSS feed to submit your podcast on podcast directories. Here are details on how to upload your show to the top directories.
Ask People To Subscribe
If you have already submitted your podcast on Apple Podcasts and other podcast directories, ask your listeners to subscribe to your show.
The new subscribers are the most critical factor in ranking higher in Apple Podcasts. When listeners subscribe to your podcasts, they will automatically receive a notification if you publish new episodes.
Social Media
You can easily share your podcast on social media. Like The Joe Rogan’s experience, you can start a video podcast show and upload each episode on Youtube.
Podcast audiograms are another great way you can promote your podcast on various social media channels. Creating podcast audiograms means you are creating short clips from your show to share on the internet.
Wavve is one of my favorite platforms to create podcast audiograms. However, Headliner is a popular web app to create custom podcast audiograms.
Certain podcast hosting companies such as-Buzzsprout and Captivate also offer the ability to create video clips.
Final Thoughts
In summary, promoting a podcast on the internet is an easy and simple process. However, a great podcast hosting platform makes it even simpler. My recommendation is to host your show with Buzzsprout. For recording remote podcast interviews, use the Riverside Platforms as they allow separate tracks in the recording for each host.
