Lemlist Review

Lemlist is an AI-powered sales engagement platform that specializes in automating and personalizing cold outreach across multiple channels, including email, LinkedIn, and phone calls. Unlike traditional email marketing tools, Lemlist focuses on making bulk messages feel personal, ensuring they land in inboxes rather than spam folders. The platform is particularly popular among SaaS companies, small businesses, and sales teams looking to streamline lead generation and improve response rates. Lemlist’s core promise is to help users craft campaigns that resonate with prospects by leveraging advanced personalization, email warm-up tools, and a built-in lead database.

Key features include:

• Personalized email sequences with dynamic variables and custom images.
• Multichannel outreach (email, LinkedIn, and calls).
• AI-assisted campaign generation and icebreaker creation.
• Email warm-up tool (Lemwarm) to boost deliverability.
• A lead database with over 450 million contacts.
• A/B testing for emails and sequences.
• Integrations with CRMs like HubSpot, Salesforce, and Pipedrive.

With a user-friendly interface and a focus on deliverability, Lemlist has earned a 4.6/5 rating on Capterra and a 4.5/5 on G2, based on hundreds of reviews. But how does it stack up in practice? Let’s explore its features in detail.

Core Features of Lemlist

1. Personalization at Scale

Lemlist’s standout feature is its ability to create highly personalized email sequences. Users can incorporate custom variables—such as a prospect’s first name, company, or job title—directly into emails, subject lines, or even images. For example, you can generate dynamic images with a recipient’s name or company logo, adding a personal touch that boosts engagement. Lemlist’s AI also pulls data from LinkedIn profiles to craft personalized icebreakers, making emails feel tailored without hours of manual work. According to user reviews on G2, this feature significantly improves open and reply rates.

2. Multichannel Outreach

In 2025, prospects are active across multiple platforms, and Lemlist capitalizes on this with its multichannel capabilities. Users can create sequences that combine cold emails, LinkedIn actions (like connection requests or messages), and phone calls. However, multichannel features are only available on higher-tier plans, starting at $99/month for the Multichannel Expert plan. The platform’s Chrome extension simplifies LinkedIn prospecting by allowing users to scrape leads and import them directly into campaigns. While powerful, some users note that LinkedIn analytics, such as tracking post engagement, are limited compared to specialized tools like HeyReach.

3. Email Warm-Up with Lemwarm

Email deliverability is a critical factor in cold outreach, and Lemlist addresses this with Lemwarm, an automated email warm-up tool. Lemwarm gradually increases email sending volume to establish sender reputation, reducing the likelihood of emails landing in spam folders. Each Lemlist account includes a free Lemwarm Essential plan (valued at $29/month), with the option to upgrade for advanced features. While users praise Lemwarm’s effectiveness, some have reported issues with warm-up emails being flagged as spam, requiring manual configuration of SPF, DKIM, and DMARC settings.

4. Lead Database and Enrichment

Lemlist offers access to a B2B lead database with over 450 million contacts, updated every 30 days. Advanced filters allow users to narrow down prospects by criteria like location, job title, company size, or seniority. The Email Finder and Verifier tool helps uncover deliverable email addresses, though its find rate is estimated at 30-60%. This feature saves time for sales teams, but some users find the database less comprehensive than competitors like Apollo.io.

5. A/B Testing and Analytics

Lemlist’s A/B testing feature lets users experiment with different email subject lines, content, or entire sequences to optimize performance. The platform’s dashboard provides detailed analytics, including open rates, reply rates, and unsubscribe rates, with customizable widgets for deeper insights. However, some users report inconsistencies between Lemlist’s reported data and external CRMs, which can complicate performance tracking.

6. AI-Powered Campaign Creation

Lemlist’s AI can generate entire outreach campaigns based on user prompts, saving time for those new to cold emailing. The AI also suggests personalized icebreakers by analyzing LinkedIn profiles, which users find particularly helpful for small prospect lists. While powerful, the AI’s output may require tweaking to align with specific brand voices.

7. Integrations and Chrome Extension

Lemlist integrates with popular CRMs (HubSpot, Salesforce, Pipedrive) and tools like Zapier, Dropcontact, and Sales Navigator. However, some integrations, such as Pipedrive, are prone to bugs every few months, according to user feedback. The Chrome extension streamlines LinkedIn lead scraping and email verification, earning high praise for its ease of use compared to competitors like Salesloft.

Pricing Plans

Lemlist offers a 14-day free trial with access to most features, though it limits users to 50 leads and excludes certain integrations like Aircall. After the trial, pricing is tiered based on functionality:

• Email Starter ($59/month/user): Basic email outreach with personalization and A/B testing.
• Email Pro ($79/month/user): Adds advanced analytics and lead database access.
• Multichannel Expert ($99/month/user): Includes LinkedIn automation and multichannel sequences.
• Enterprise (Custom Pricing): Tailored for large teams with advanced support and API access.

Additional costs may apply for features like Lemwarm Smart ($29/month) or extra lead credits. While the pricing is competitive, some users, especially small businesses, find the $99/month threshold for multichannel features steep compared to alternatives like Instantly or HeyReach.

Pros of Lemlist

1. Robust Personalization: Dynamic variables, custom images, and AI-generated icebreakers make emails feel one-on-one, even at scale. Users report higher engagement rates compared to generic email tools.
2. User-Friendly Interface: The sleek dashboard and intuitive campaign builder are accessible for beginners, with extensive tutorials and guides available.
3. Multichannel Capabilities: Combining email, LinkedIn, and calls in one sequence maximizes outreach efficiency, though it’s limited to higher plans.
4. Lemwarm for Deliverability: The free Lemwarm plan improves email deliverability, a critical factor for cold outreach success.
5. Lead Database: Access to 450 million contacts saves time on prospecting, with decent filtering options.
6. Responsive Community: Lemlist’s 42,000-strong community and active Facebook group provide valuable tips and support.

Cons of Lemlist

1. Learning Curve for Advanced Features: While the interface is intuitive, campaign management and sequence triggers can be complex for new users.
2. Deliverability Issues: Some users report emails landing in spam despite high deliverability scores, requiring technical setup for optimal performance.
3. Limited LinkedIn Analytics: Lemlist’s LinkedIn features lack deep analytics, such as tracking post likes or engagement, making it less ideal for LinkedIn-focused campaigns.
4. Pricing for Multichannel: The $99/month starting point for multichannel outreach is expensive for startups or small agencies.
5. Integration Bugs: Sync issues with CRMs like Pipedrive and limited native integrations beyond Zapier frustrate power users.
6. No Email Attachments: Unlike competitors like GMass, Lemlist doesn’t support email attachments, limiting engagement options.
7. Mixed Customer Support: While some users praise the support team, others report slow responses or unhelpful AI-like replies.

User Feedback

Lemlist enjoys strong ratings across review platforms, with a 4.6/5 on Capterra (388 reviews) and 4.5/5 on G2 (97 reviews). Users frequently praise its personalization features, ease of use, and deliverability tools. For example, Axel L. from a mid-market company gave it 5/5 on G2, noting significant sales wins, while Ruby G. called it “a perfect mailing software” for automated outreach.

However, negative feedback highlights recurring issues. Joy N., a small-business user, gave it 4/5 on G2, citing reporting inconsistencies. On Trustpilot, a user complained about a non-transparent cancellation process, though Lemlist clarified the steps in response. Customer support receives mixed reviews, with some users describing it as “ridiculous” and others appreciating quick resolutions. Billing issues, such as double charges, have also been reported, though these seem less common.

Alternatives to Lemlist

While Lemlist is a strong contender, several alternatives may better suit specific needs:

1. HeyReach: More affordable and intuitive for LinkedIn-focused campaigns, with deeper analytics for post engagement. Ideal for startups and small teams.
2. GMass: A Gmail-based tool with email attachment support and robust mail merge features. Best for users prioritizing simplicity and Gmail integration.
3. Instantly: Known for ease of use and lower pricing, Instantly is great for beginners focused on cold email outreach. It lacks Lemlist’s advanced personalization.
4. Apollo.io: Offers a more comprehensive lead database and advanced analytics, making it a strong choice for data-driven teams.
5. SalesRobot: Combines LinkedIn and email automation with AI-powered message generation, but customer support has mixed reviews.

The best alternative depends on your budget, primary channel (email vs. LinkedIn), and need for advanced features like analytics or integrations.

Is Lemlist Worth It in 2025?

Lemlist is a powerful tool for B2B sales teams and marketers who prioritize personalized, multichannel outreach. Its strengths—robust personalization, Lemwarm, and a sizable lead database—make it a top choice for scaling cold email campaigns. The platform’s user-friendly interface and extensive resources cater to both beginners and experienced users, while its AI features save time on campaign creation. With a 4.6/5 Capterra rating and a 14-day free trial, it’s a low-risk option to test.

However, Lemlist isn’t perfect. The $99/month price for multichannel features may deter small businesses, and issues like deliverability hiccups, integration bugs, and limited LinkedIn analytics could frustrate power users. Customer support and billing transparency also need improvement, based on user feedback. For LinkedIn-heavy campaigns, HeyReach may offer better value, while GMass is a simpler alternative for Gmail users.

Ultimately, Lemlist is worth considering if you need a versatile, all-in-one outreach tool and can invest in its higher-tier plans. Test it with the free trial to see if it aligns with your goals. For more details, visit Lemlist’s official website.

Conclusion

In 2025, Lemlist remains a leader in the sales engagement space, offering a feature-rich platform for personalized, multichannel outreach. Its ability to make cold emails feel human, combined with tools like Lemwarm and a vast lead database, empowers businesses to generate leads effectively. However, its pricing, occasional technical glitches, and mixed customer support warrant careful consideration. By weighing its pros and cons against alternatives like HeyReach, GMass, or Apollo.io, you can decide if Lemlist is the right fit for your outreach strategy. With the right setup, Lemlist can transform strangers into loyal customers, but it’s not a one-size-fits-all solution.