NiceJob Review

ByObeydul Haque Reading Time: 7 minutes

NiceJob is a cloud-based, all-in-one reputation marketing software designed to help businesses—especially small, budget-conscious ones—streamline the process of collecting customer reviews, managing referrals, and boosting their online visibility. Founded in 2016 by Lars Kristensen and headquartered in Vancouver, Canada, NiceJob focuses on automating time-consuming tasks like sending review requests and sharing customer feedback across platforms such as Google, Facebook, and LinkedIn. The platform also offers website-building tools and social proof widgets to convert website visitors into customers.

NiceJob’s mission is to empower businesses to build trust and credibility through authentic customer feedback. It’s particularly popular in industries like pressure washing, HVAC, hair salons, and other home services, where customer reviews play a pivotal role in decision-making. With integrations to over 1,000 business apps, including Housecall Pro, ServiceTitan, Jobber, and Zapier, NiceJob seamlessly fits into existing workflows, making it a versatile choice for busy entrepreneurs.

Key Features of NiceJob

NiceJob offers a robust suite of features tailored to reputation management and marketing. Below, we break down its core functionalities:

1. Automated Review Campaigns

NiceJob’s flagship feature is its automated review request system. The platform sends review invitations via email or SMS to customers after a service is completed, eliminating the need for manual follow-ups. Businesses can customize these invitations or use pre-designed templates that include one SMS and a three-email sequence. If a customer doesn’t leave a review, NiceJob’s smart reminder system sends gentle nudges to encourage participation.

The platform’s “smart review funnel” intelligently distributes reviews to the most relevant sites, such as Google or Facebook, based on the customer’s preferences. This automation has proven effective, with users reporting significant increases in review volume. For example, one home services business noted a 340% increase in reviews, going from 41 to 180 reviews after implementing NiceJob.

2. Social Proof and Customer Stories

NiceJob transforms five-star reviews into “customer stories” that can be shared on a business’s website, social media, or marketing materials. These stories combine customer feedback, photos, and tags to create compelling narratives that showcase a company’s work. The platform’s free Social Proof widget allows businesses to display these reviews on their websites, boosting credibility and conversion rates.

Additionally, NiceJob automates social media posting, sharing positive reviews to platforms like Facebook, Twitter, and Instagram. This feature saves time and ensures consistent online engagement, which is critical for maintaining a strong brand presence.

3. Referral Marketing

NiceJob’s Referrals feature leverages word-of-mouth marketing by sending automated emails and SMS messages encouraging satisfied customers to recommend the business. Each referral link is trackable, allowing businesses to monitor the success of their campaigns. This tool is particularly valuable for service-based businesses that rely on repeat customers and local referrals.

4. Website Building with Convert

NiceJob’s Convert Website service offers a done-for-you website builder tailored for small businesses. For a one-time setup fee of $399 and a monthly cost of $99, NiceJob provides a custom-designed website with on-page SEO, content writing, SSL certification, live chat, and call tracking. The company claims that if sales don’t increase by 10% within three months, they’ll refund the setup fee. Users have reported significant results, with one business noting a 300-400% increase in call volume after launching a NiceJob-built website.

5. Insights Dashboard

NiceJob’s analytics dashboard provides actionable insights into campaign performance, customer feedback, and staff ratings. Businesses can track review volume, identify service strengths and weaknesses, and monitor their online reputation across multiple platforms. This data-driven approach helps companies make informed decisions to improve customer satisfaction and marketing strategies.

6. Integrations

NiceJob integrates with over 1,000 apps, including popular CRMs and scheduling tools like QuickBooks, HubSpot, Zendesk, and Housecall Pro. For example, when a job is marked “finished” in Housecall Pro, NiceJob automatically enrolls the customer in a review campaign, streamlining the process. These integrations make NiceJob a flexible addition to any tech stack, though some specialty review sites (e.g., Yelp, due to its strict policies) are not supported.

Benefits of Using NiceJob

NiceJob has garnered praise for its ease of use, effectiveness, and customer support. Here are some of the key benefits based on user feedback and platform capabilities:

  • Increased Review Volume: NiceJob’s automation significantly boosts review collection. Businesses report going from a handful of reviews to hundreds in months. For instance, a hair salon chain saw each location’s Google reviews grow from 150 to over 900 after adopting NiceJob.
  • Time Savings: By automating review requests, reminders, and social media posts, NiceJob frees up time for business owners to focus on core operations.
  • Improved SEO and Visibility: Reviews collected through NiceJob enhance local SEO, helping businesses rank higher on search engines like Google. Users have noted improved search rankings and increased website traffic.
  • User-Friendly Interface: NiceJob’s sleek, intuitive dashboard is accessible even for users without technical expertise. Its mobile app (available for iOS and desktop) further simplifies review management on the go.
  • Strong Customer Support: NiceJob earns high marks for customer service, with ratings ranging from 4.4 to 4.9 stars across platforms like Gartner Peer Insights and Capterra. Support is available via phone, email, live chat, and a comprehensive self-serve help center.
  • High ROI: Users consistently highlight NiceJob’s return on investment. One window cleaning company went from weak Google reviews to being the highest-rated in their area within five months.

Limitations of NiceJob

While NiceJob is highly regarded, it’s not without flaws. User reviews and industry analyses point to the following limitations:

  • Pricing: Starting at $75 per month for the Standard Plan (up to $290 depending on customer volume), NiceJob is pricier than some competitors like Reviewgrower ($37/month). This can be a barrier for very small businesses or those with tight budgets.
  • Limited Response Management: NiceJob excels at collecting reviews but lacks robust tools for responding to them. Businesses must manually craft replies, which can be time-consuming, especially for negative feedback.
  • AI Detection Issues: Some users report that NiceJob’s AI occasionally fails to detect when a customer has already left a review, leading to unnecessary follow-up messages that annoy clients. While rare, this can harm customer relationships.
  • Limited Specialty Integrations: NiceJob integrates with many platforms but doesn’t support niche review sites for industries like legal or medical services. The company is working on expanding integrations, but this remains a gap for some users.
  • iOS-Centric Mobile App: The NiceJob app is fully functional on iOS but less so on Android, where some features redirect to a web browser. This can frustrate Android users.
  • Overwhelming Features for Simple Needs: For businesses seeking only basic review management, NiceJob’s additional features (e.g., website building, referrals) may feel excessive.

Pricing Structure

NiceJob offers a modular pricing model based on the features and number of users:

  • Automated Reviews (Standard Plan): Starts at $75/month for 1-2,500 customers, scaling up to $290/month for larger customer bases. Includes SMS review invites, smart review distribution, Facebook marketing, and premium integrations.
  • Convert Website: $399 one-time setup fee + $99/month for a custom website, SEO, and ongoing support.
  • Engage: Free tier for basic reputation monitoring and social proof widgets.

A 14-day free trial is available, requiring no credit card, making it easy to test the platform. Compared to competitors like Cloutly ($29/month) or Reviewgrower ($37/month), NiceJob’s pricing is on the higher side, but its comprehensive features and proven results justify the cost for many users.

User Feedback and Ratings

NiceJob enjoys strong user approval across review platforms:

  • Capterra: 4.7/5 stars based on 163 reviews, with users praising its simplicity and review generation capabilities.
  • Gartner Peer Insights: 4.4/5 stars for customer support and ease of use.
  • Trustpilot: 3.6/5 stars from 18 reviews, though some users cite aggressive sales calls as a downside.
  • G2: Rated the top reputation marketing platform for small businesses in usability and results.

Common praises include the platform’s automation, integration capabilities, and impact on review volume. Criticisms often center on pricing, occasional AI glitches, and limited response management.

NiceJob vs. Competitors

To assess NiceJob’s value, let’s compare it to two key alternatives:

  • Cloutly: Like NiceJob, Cloutly focuses on review automation via SMS and email. It’s more affordable ($29/month) and offers similar campaign customization but lacks NiceJob’s website-building and referral features. Cloutly integrates with more review sites (12 vs. NiceJob’s 10+), making it a better fit for businesses needing broader platform coverage.
  • Reviewgrower: Priced at $37/month, Reviewgrower offers review monitoring, automated requests, and local SEO tools, which NiceJob lacks. It’s a cost-effective option for small businesses but doesn’t match NiceJob’s social proof widgets or website services.

NiceJob stands out for its all-in-one approach, combining review management, website building, and referral marketing. However, businesses prioritizing affordability or specific integrations may prefer alternatives.

Who Should Use NiceJob?

NiceJob is ideal for:

  • Small to Medium-Sized Service Businesses: Particularly those in home services, HVAC, or salons, where reviews drive customer decisions.
  • Busy Entrepreneurs: Its automation and integrations save time for owners juggling multiple tasks.
  • Businesses Seeking Growth: The platform’s SEO, social proof, and referral tools help attract and convert leads.

It’s less suited for:

  • Large Enterprises: NiceJob is designed for smaller operations and may lack the scalability for big corporations.
  • Businesses Needing Response Automation: Companies handling high volumes of reviews may find the manual response process cumbersome.
  • Budget-Constrained Startups: The $75/month starting price may be steep for new businesses.

Conclusion

NiceJob is a powerful, user-friendly reputation management platform that delivers on its promise to boost reviews, enhance SEO, and drive business growth. Its automation, integrations, and social proof tools make it a standout choice for small service-based businesses, particularly in industries like pressure washing and home services. While its pricing and limited response management are drawbacks, the platform’s high ROI, stellar customer support, and comprehensive features outweigh these cons for many users.

If you’re a small business owner looking to build trust, attract customers, and streamline your marketing, NiceJob is worth exploring. The 14-day free trial offers a risk-free way to test its capabilities. For those with simpler needs or tighter budgets, alternatives like Cloutly or Reviewgrower may be better fits. Ultimately, NiceJob’s ability to turn happy customers into powerful advocates makes it a valuable tool in today’s review-driven market.

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