Omniconvert Review

Omniconvert is a conversion rate optimization platform designed to help businesses enhance their online presence by improving user experiences and driving conversions. Launched in 2013 as Marketizator and rebranded to Omniconvert in 2016, the platform has grown into a robust solution used by over 12,000 clients globally, including major brands like Avon, Samsung, and T-Mobile. Its core mission is to provide marketers with data-driven tools to understand customer behavior, test hypotheses, and personalize website experiences without requiring extensive technical expertise.

Omniconvert integrates three key CRO functionalities into one platform:

• A/B Testing: Allows users to test different webpage variations to identify what drives higher conversions.
• Web Personalization: Enables tailored experiences based on visitor behavior, location, or other data points.
• Surveys: Collects direct feedback from visitors to uncover barriers to conversion and inform optimization strategies.

Additionally, Omniconvert offers advanced segmentation, robust analytics, and integrations with popular tools like Google Analytics, Mailchimp, and Shopify, making it a comprehensive solution for businesses of all sizes.

Key Features of Omniconvert

1. A/B Testing

A/B testing is at the heart of Omniconvert’s offerings, allowing users to compare different versions of a webpage to determine which performs better. The platform’s visual editor is intuitive, enabling marketers to create tests without coding skills, though advanced users can leverage jQuery for more complex experiments. Key features include:

• Ease of Setup: Tests can be set up quickly, with no coding required for basic experiments.
• Statistical Relevance Calculator: Ensures results are reliable before drawing conclusions.
• Multi-Page Testing: Allows testing across multiple pages for a cohesive user experience.

Real-world case studies highlight the effectiveness of Omniconvert’s A/B testing. For example, Telekom increased leads by 30% by adjusting contact form messaging, while Avon saw a 15.41% revenue uplift across three countries through A/B testing.

2. Web Personalization

Omniconvert’s personalization engine enables businesses to deliver tailored experiences based on over 40 parameters, such as visitor location, behavior, traffic source, or cart value. This feature is particularly valuable for e-commerce businesses looking to show the right message at the right time. However, some users note that personalization is essentially an A/B test under a different name, with reporting limitations and workarounds required for site-wide implementation. Despite this, success stories like Samsung’s 26% revenue increase from exit personalization demonstrate its potential.

3. Surveys

Surveys are a powerful tool for gathering direct feedback from visitors. Omniconvert allows users to create interactive surveys triggered at specific points, such as exit intent, to understand why visitors aren’t converting. For instance, Get Maine Lobster achieved a 51% conversion rate uplift by using surveys to address customer objections. The survey feature is easy to implement, with preset question sets and customizable triggers, making it accessible for non-technical users.

4. Advanced Segmentation

Omniconvert’s segmentation engine is one of its standout features, allowing users to target audiences based on 41 data points, including CRM data, weather APIs, and Google Tag Manager (GTM) segments. This level of granularity enables highly personalized campaigns, such as targeting users based on their browsing history or purchase intent. The platform’s Reveal tool further enhances segmentation by offering cohort analysis and RFM (Recency, Frequency, Monetary) segmentation, which can be exported to platforms like Facebook and Google Ads.

5. Overlays and Popups

Omniconvert’s overlay feature allows users to create customizable popups and banners to engage visitors. With over 100 templates and triggers like on-load, on-scroll, or on-exit, overlays are ideal for retaining about-to-leave visitors or promoting offers. However, some users have criticized the design of popup templates, noting that they require manual HTML/CSS editing for customization, which may be challenging for non-technical users.

6. Integrations

Omniconvert integrates seamlessly with a wide range of tools, including:

• Analytics: Google Analytics, Hotjar, Kissmetrics
• Email Marketing: Mailchimp, ActiveCampaign, GetResponse
• E-commerce: Shopify, BigCommerce, Adobe Commerce
• Automation: Zapier, SALESmanago

These integrations ensure that Omniconvert fits into existing marketing stacks, though some users report issues with Zapier connections for lead delivery.

7. Analytics and Reporting

Omniconvert provides robust analytics to track key performance indicators (KPIs) like cart abandonment, page engagement, and click-through rates. The platform’s dashboard offers at-a-glance insights, making it easy to compare campaign performance. However, some users have noted that reporting for personalization features could be improved, particularly for long-term campaigns.

Usability and User Experience

Omniconvert’s user interface is frequently praised for its simplicity and intuitiveness. The Explore platform, in particular, is designed to make complex CRO processes accessible to marketers with limited technical expertise. The visual editor for A/B testing and overlays is clean and easy to navigate, allowing users to set up experiments in minutes.

However, the platform isn’t without its flaws. Some users report occasional bugs, such as pages failing to load in the editor or pulling content from other pages. The user experience for popup customization has also been criticized for being outdated, with templates that are difficult to edit without coding knowledge. Additionally, the platform’s reliance on manual downloads for signup or opt-in data and the lack of time-based overlay triggers have been noted as limitations.

For new users, Omniconvert offers a straightforward onboarding process, with personalized 1:1 calls and extensive resources like tutorials, webinars, and documentation. However, some reviewers suggest that more structured onboarding could help users better understand the platform’s full capabilities.

Pricing

Omniconvert offers a free plan for startups and small teams, along with paid plans starting at $299 per month (or $3,276 annually, which includes a 16% discount). The pricing tiers—START, GROW, and SCALE—are tailored to different business sizes and needs, with clear distinctions between features. The free plan lowers the barrier to entry, making it an attractive option for small businesses, while the “POPULAR” banner on the GROW tier guides users toward a commonly chosen plan.

Support and training are included with paid plans, with premium options available for additional fees. While Omniconvert’s pricing is competitive compared to alternatives like Convert.com (with Omniconvert offering similar features at half the cost), some users argue that the platform’s limitations in personalization and popup design may not justify the cost for all businesses. For detailed pricing, users are encouraged to visit Omniconvert’s official website, as exact costs may vary based on customization and add-ons.

Customer Support

Omniconvert’s customer support is a highlight for many users, particularly its Managed Services team, which conducts research, crafts A/B testing hypotheses, and implements tests. The team is praised for its responsiveness, often responding quickly to emails and calls, and for going beyond contractual obligations to assist with tasks like analytics setup. Support options include 24/7 live chat, phone support, email, and a knowledge base.

However, not all experiences are positive. Some users report poor support during integration, with one reviewer noting that Omniconvert failed to assist with a technical issue, forcing their team to resolve it independently. These mixed reviews suggest that while Omniconvert’s support is generally strong, it may vary depending on the complexity of the issue.

Strengths of Omniconvert

1. All-in-One CRO Solution: Combines A/B testing, personalization, surveys, and segmentation in a single platform, reducing the need for multiple tools.
2. Ease of Use: Intuitive interface and visual editor make it accessible for non-technical users.
3. Powerful Segmentation: Over 40 data points and RFM analysis enable highly targeted campaigns.
4. Proven Results: Case studies demonstrate significant uplifts in conversions and revenue for major brands.
5. Strong Support: Responsive Managed Services team and comprehensive resources enhance user experience.

Weaknesses of Omniconvert

1. Personalization Limitations: Reporting and site-wide implementation require workarounds, limiting long-term reliability.
2. Popup Design: Templates are outdated and require manual coding for customization.
3. Occasional Bugs: Issues like editor loading problems and page content errors can disrupt workflows.
4. Integration Issues: Problems with Zapier and manual data downloads hinder automation.
5. Mixed Support Experiences: While generally strong, some users report unhelpful responses during technical issues.

Real-World Performance

Omniconvert’s real-world impact is evident in its case studies. For example:

• OLX: Increased app downloads by 60% through web personalization.
• Get Maine Lobster: Achieved a 51% conversion uplift using surveys and objection treatment.
• Avon: Saw a 15.41% revenue increase across three countries via A/B testing.

These results highlight Omniconvert’s ability to deliver measurable outcomes, particularly for e-commerce and large enterprises. However, smaller businesses may face challenges with the platform’s learning curve and occasional technical issues, which could offset its benefits for teams with limited resources.

Who Should Use Omniconvert?

Omniconvert is best suited for:

• E-commerce Businesses: Its segmentation and personalization features are ideal for online stores looking to boost sales.
• Digital Marketing Agencies: The all-in-one platform streamlines CRO processes for client projects.
• SaaS Companies: A/B testing and surveys help optimize user onboarding and retention.
• Marketers with Limited Technical Skills: The intuitive interface and visual editor make it accessible for non-coders.

However, businesses requiring advanced personalization or highly customized popups may find Omniconvert’s limitations restrictive. Additionally, teams with minimal CRO experience may need to invest time in learning the platform’s full capabilities.

Alternatives to Omniconvert

1. VWO (Visual Website Optimizer): Offers similar A/B testing and personalization features with a stronger focus on analytics but at a higher price point.
2. Optimizely: A premium CRO platform with advanced experimentation features, better suited for large enterprises.
3. Google Optimize: A free tool for basic A/B testing, though it lacks Omniconvert’s segmentation and survey capabilities.
4. Unbounce: Specializes in landing page optimization and popups, with a more user-friendly design interface.

Conclusion

Omniconvert is a powerful and versatile CRO platform that delivers significant value for businesses looking to optimize their conversion rates. Its all-in-one approach, combining A/B testing, personalization, surveys, and segmentation, makes it a compelling choice for e-commerce stores, agencies, and SaaS companies. The platform’s intuitive interface, robust analytics, and strong customer support further enhance its appeal, particularly for marketers with limited technical expertise.

However, Omniconvert is not without its drawbacks. Limitations in personalization reporting, outdated popup designs, and occasional bugs may frustrate users seeking a flawless experience. Integration issues and mixed support experiences also suggest room for improvement. Despite these challenges, Omniconvert’s proven track record, competitive pricing, and free plan make it a worthy contender in the CRO space.

For businesses ready to invest in CRO, Omniconvert offers a solid foundation to understand customer behavior, test ideas, and drive conversions. To explore its features, start with the free trial and leverage the onboarding resources to maximize your results. Visit Omniconvert’s website for more details and to get started.