Omnisend Review

ByObeydul Haque Reading Time: 7 minutes

Omnisend is an all-in-one marketing automation platform designed specifically for ecommerce businesses. It integrates email, SMS, web push notifications, and product reviews into a single platform, enabling businesses to create personalized, omnichannel marketing campaigns. Unlike general-purpose email marketing tools, Omnisend focuses on ecommerce-specific workflows, such as abandoned cart recovery, welcome series, and post-purchase review requests. Its seamless integrations with major ecommerce platforms and user-friendly interface make it accessible to both small businesses and large enterprises.

Omnisend’s mission is to simplify marketing for busy shop owners. With features like pre-built automation workflows, drag-and-drop email editors, and advanced segmentation, it aims to help businesses convert visitors into customers and drive repeat sales. The platform also emphasizes affordability, offering a free plan and competitive pricing compared to competitors like Klaviyo and Mailchimp.

Key Features of Omnisend

1. Omnichannel Marketing

Omnisend’s standout feature is its omnichannel approach, allowing businesses to engage customers across multiple channels—email, SMS, and web push notifications—from one platform. This integration ensures a consistent customer experience, with messages tailored to the customer’s buying stage. For example, a customer who abandons their cart can receive an email reminder, followed by an SMS if they don’t respond, all within the same workflow.

2. Ecommerce-Specific Automations

Omnisend offers pre-built automation workflows designed for ecommerce, including:

  • Abandoned Cart Recovery: Automatically sends reminders to customers who leave items in their carts, often with dynamic discount codes.
  • Welcome Series: Engages new subscribers with a series of personalized emails.
  • Browse Abandonment: Targets users who view products but don’t add them to their carts.
  • Post-Purchase Review Requests: Encourages customers to leave reviews after receiving their orders, boosting social proof.

These workflows are customizable and include triggers, filters, and conditions to target specific customer behaviors.

3. Product Reviews Integration

In 2024, Omnisend introduced its Product Reviews feature, filling a gap left by Shopify’s discontinued reviews app. This feature allows businesses to:

  • Automate review requests via email or SMS.
  • Display reviews on product pages to build trust.
  • Import existing reviews from Shopify or third-party apps like Yotpo or Judge.me.
  • Enhance SEO by showing product ratings in Google search results.

Unlike Shopify’s app, Omnisend allows customers to include up to five images per review, adding authenticity and visual appeal. The feature is available on all plans, with unlimited review collection and plan-based limits on published reviews (e.g., 50 on the Free plan, 1,000 on Standard).

4. Drag-and-Drop Email Editor

Omnisend’s email builder is intuitive, with over 350 professional templates optimized for ecommerce promotions. Key features include:

  • Product Picker: Imports products directly from your store into emails.
  • Dynamic Content Blocks: Adds personalized elements like discount codes, gift boxes, or scratch cards.
  • AI Tools: Generates subject lines or full email drafts based on your input.
  • Campaign Booster: Resends unopened emails with different subject lines to improve open rates.

The editor supports Google and Yahoo compliance, including one-click unsubscribes and DMARC verification to enhance deliverability.

5. Advanced Segmentation

Omnisend’s segmentation tools allow businesses to target customers based on behavior, purchase history, and demographics. The Customer Lifecycle Map feature provides a visual overview of customer journeys, helping marketers identify high-value segments. However, some users note that segmentation filters are less flexible than competitors, lacking options like filtering by spending over a specific period.

6. Integrations

With over 130 pre-built integrations, Omnisend connects seamlessly with ecommerce platforms (Shopify, WooCommerce, BigCommerce) and third-party tools like Yotpo, Stamped.io, and Growave. Its open APIs allow for custom integrations, making it adaptable to complex tech stacks.

7. Reporting and Analytics

Omnisend provides robust reporting for campaigns, automations, and forms, with advanced reporting available on the Pro plan. Metrics include open rates, click-through rates, and revenue generated. However, reporting for forms and landing pages is less comprehensive, lacking custom timeframes or aggregated results.

8. Customer Support

Omnisend offers 24/7 email and live chat support, even for free plan users, with an average response time of under four minutes. Users frequently praise the support team’s responsiveness and expertise, with dedicated customer success managers for Pro plan subscribers.

Pricing

Omnisend offers three pricing tiers, making it accessible for businesses of all sizes:

  • Free Plan:
    • 500 email sends per month, 60 SMS credits.
    • Includes all features, including product reviews and automation.
    • Omnisend branding on emails.
    • Ideal for testing or small businesses with limited contacts.
  • Standard Plan (starts at $16/month for 500 contacts):
    • Unlimited email sends, 6,000 SMS credits annually.
    • No Omnisend branding.
    • Supports up to 1,000 published product reviews.
    • Suitable for growing businesses.
  • Pro Plan (starts at $59/month for 2,500 contacts):
    • Unlimited email sends, web push notifications, and SMS credits equal to the plan’s monthly cost.
    • Advanced reporting and priority support.
    • Unlimited published product reviews.
    • Best for high-volume senders using SMS heavily.

SMS pricing varies by region (e.g., $0.015 per SMS in the US, $0.08 in France). Omnisend’s pricing is competitive compared to Klaviyo, which starts at $45/month for 15,000 emails, and Brevo, which offers cheaper SMS but fewer ecommerce features. A 30% discount is available for paying three months upfront, but it applies only once.

Pros of Omnisend

  1. Ecommerce Focus: Tailored features like Product Picker and abandoned cart workflows make it ideal for online stores.
  2. User-Friendly Interface: The drag-and-drop editor and pre-built templates require no coding or design skills.
  3. Affordable Pricing: The free plan and competitive paid tiers offer excellent value, especially for Shopify users.
  4. Seamless Integrations: Works effortlessly with major ecommerce platforms and third-party apps.
  5. Robust Automation: Pre-built workflows save time and drive conversions.
  6. Product Reviews Feature: A game-changer for building trust and replacing Shopify’s discontinued app.
  7. Responsive Support: 24/7 support with quick response times and helpful resources like webinars and a 500+ article knowledge base.

Cons of Omnisend

  1. Limited Segmentation: Lacks advanced filters like spending-based segmentation, which competitors like Klaviyo offer.
  2. Reporting Gaps: Form and landing page analytics are less detailed, and advanced reporting requires the Pro plan.
  3. SMS Reliability Issues: Some users report inconsistent SMS delivery, particularly for international recipients.
  4. Not Ideal for Non-Ecommerce: Businesses outside ecommerce may find Omnisend’s features too specialized.
  5. Learning Curve for Advanced Features: While the interface is intuitive, mastering automation and segmentation can take time for beginners.
  6. Compliance Restrictions: Strict anti-spam policies can lead to account suspensions, which some users find abrupt.

User Experiences

Omnisend’s user reviews highlight its strengths and areas for improvement. On Trustpilot, it holds a 4-star rating from 318 reviews as of January 2025. Positive feedback includes:

  • Ease of Use: “Omnisend is a phenomenal platform with an amazing team behind it! The user-friendly interface and detailed analytics make it a fantastic experience.” – Trustpilot user
  • Automation Impact: “The automation works lovely. We have made more sales using practical workflows like abandoned cart.” – Shopify App Store user
  • Customer Support: “The support team is quick to resolve issues, and Salma even sent screen recordings to help me complete tasks.” – Shopify App Store user

However, some users express frustrations:

  • SMS Issues: “The SMS service is unreliable—recipients never received the messages I sent.” – Trustpilot user
  • Compliance Challenges: “My account was suspended due to their anti-spam policy, and the process wasn’t clear.” – Trustpilot user
  • Product Picker Glitches: “The product picker doesn’t always work, forcing me to manually copy and paste product details.” – GetApp user

Overall, users appreciate Omnisend’s ecommerce focus and support but note occasional technical hiccups and restrictive policies.

Omnisend vs. Competitors

Omnisend vs. Klaviyo

  • Pros: Omnisend is cheaper (Standard at $16 vs. Klaviyo’s $45/month) and offers a free plan with more features. Its product reviews feature is a unique advantage.
  • Cons: Klaviyo provides more advanced segmentation and predictive analytics, ideal for data-driven marketers.
  • Best For: Omnisend suits budget-conscious businesses; Klaviyo is better for enterprises needing deep analytics.

Omnisend vs. Brevo

  • Pros: Omnisend’s ecommerceKlaviyo provides more advanced segmentation and predictive analytics, ideal for data-driven marketers.
  • Cons: Brevo offers cheaper SMS ($10 for 1,000 SMS vs. Omnisend’s $15 for 1,000 US SMS) but lacks Omnisend’s ecommerce-specific features like Product Picker.
  • Best For: Omnisend is ideal for ecommerce; Brevo suits general-purpose marketing.

Omnisend vs. Mailchimp

  • Pros: Omnisend’s ecommerce focus and omnichannel capabilities outshine Mailchimp’s general-purpose approach. It also offers better Shopify integration.
  • Cons: Mailchimp has a larger template library and more brand recognition.
  • Best For: Omnisend for ecommerce; Mailchimp for non-ecommerce or multi-channel marketing.

Is Omnisend Right for Your Business?

Omnisend is an excellent choice for ecommerce businesses, particularly those on Shopify, WooCommerce, or BigCommerce, looking to automate marketing and leverage product reviews. Its affordability, user-friendly interface, and ecommerce-specific features make it ideal for small to midsize businesses with ambitions to grow. The free plan is a great starting point for testing, and the Pro plan caters to high-volume senders needing SMS and advanced reporting.

However, non-ecommerce businesses may find Omnisend’s features too niche, and advanced marketers might prefer Klaviyo’s superior segmentation. If SMS reliability or detailed form analytics are critical, you may need to weigh Omnisend’s limitations against its strengths.

Conclusion

Omnisend is a powerful, affordable, and user-friendly marketing platform that excels in ecommerce automation. Its omnichannel capabilities, product reviews integration, and seamless ecommerce integrations make it a top choice for online retailers. While it has some limitations—like segmentation flexibility and SMS reliability—its value for money, robust support, and focus on driving sales make it a worthy contender in 2025. Whether you’re a small Shopify store or a growing enterprise, Omnisend offers the tools to elevate your marketing strategy and build stronger customer relationships.

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