SimpleTexting Review

ByObeydul Haque Reading Time: 7 minutes

Founded in 2010, SimpleTexting is a Miami Beach-based SMS marketing and text messaging platform that empowers businesses to send mass text campaigns, engage in one-on-one conversations, and automate messaging workflows. The platform is tailored for both small businesses and enterprises, offering an intuitive interface and a robust set of features to maximize the impact of SMS and MMS (Multimedia Messaging Service) campaigns. SimpleTexting serves over 17,000 businesses worldwide, including Fortune 500 companies, nonprofits, and small retail shops, making it a versatile choice across industries.

SimpleTexting stands out for its commitment to simplicity, compliance with regulations like CTIA guidelines, and its ability to integrate with popular tools like Mailchimp and Zapier. With a fully functional mobile app and API access, it offers flexibility for businesses to manage campaigns from anywhere and customize their texting solutions.

Key Features of SimpleTexting

SimpleTexting offers a comprehensive suite of features designed to streamline SMS marketing and enhance customer engagement. Below are the standout tools and functionalities:

1. Mass Texting and Two-Way Messaging

SimpleTexting allows businesses to send bulk SMS or MMS messages to large groups simultaneously, ideal for promotions, announcements, or event reminders. Its two-way messaging feature enables real-time conversations with customers, fostering personalized interactions. Businesses can use toll-free numbers, local numbers, or short codes (like the memorable 555888) to communicate.

2. Autoresponders and Scheduled Texts

The platform’s autoresponder feature lets businesses send automated welcome messages, coupons, or follow-ups to customers who opt-in. For example, a restaurant might send a discount code immediately after a customer joins their text club. Scheduled texts allow users to plan campaigns in advance, ensuring timely delivery without manual intervention.

3. Segmentation and Custom Fields

SimpleTexting supports unlimited lists, segments, and custom fields, giving businesses flexibility to organize contacts based on preferences or behaviors. For instance, a clothing retailer can create a segment for customers interested in summer bags using subkeywords like “SUMMER BAGS.” Custom fields also allow businesses to store data like names or birthdays for personalized campaigns.

4. AI-Powered Tools

SimpleTexting’s AI Assist feature helps users craft compelling marketing copy for SMS campaigns. Businesses can run A/B tests to optimize message performance and track which copy resonates best with their audience. This is particularly useful for small businesses without dedicated marketing teams.

5. Link Tracking and Analytics

The platform provides detailed analytics, including delivery rates, open rates, and click-through rates. SimpleTexting’s link tracking feature allows businesses to monitor which subscribers clicked on links and segment audiences based on engagement. This data-driven approach helps refine campaigns for better results.

6. Integrations and API Access

SimpleTexting integrates seamlessly with Mailchimp and Zapier, enabling businesses to sync contacts and automate workflows across their tech stack. All plans include API access, allowing developers to build custom integrations. For businesses needing bespoke solutions, SimpleTexting’s team can create custom integrations for an additional fee.

7. Mobile App and Compliance Tools

The platform’s iOS and Android apps let users manage campaigns on the go, a feature not all competitors offer. SimpleTexting also prioritizes compliance, with built-in tools to ensure opt-in consent and prevent spamming, aligning with CTIA regulations and carrier policies.

8. Additional Features

  • Text-to-Win and Polls: Engage audiences with contests or surveys to grow subscriber lists.
  • MMS Support: Send images, GIFs, or videos to enhance campaign appeal.
  • Birthday Texts: Automate birthday messages to build customer loyalty.
  • Web Forms and Opt-In Tools: Create sign-up forms for websites or social media to collect subscriber data.

Pricing and Plans

SimpleTexting offers eight pricing tiers based on the number of monthly text credits, starting at approximately $29 for 500 credits. Each message sent counts as one credit, and incoming messages are free. Businesses can opt for monthly billing or save 25% with an annual plan. Here’s a breakdown of the pricing structure as of 2025:

  • 500 Credits: ~$29/month, suitable for small businesses or startups.
  • 1,000 Credits: ~$49/month, ideal for growing businesses.
  • 2,000 Credits: ~$79/month, for businesses with moderate texting needs.
  • 3,000 Credits: ~$109/month, for active SMS campaigns.
  • 7,500 Credits: ~$229/month, includes one-on-one onboarding support.
  • Higher Tiers: Custom plans for enterprises with 25,000+ credits.

Nonprofits and tax-exempt organizations may qualify for discounts. SimpleTexting also offers a 14-day free trial, allowing users to test the platform with limited functionality (e.g., texting only to themselves). Notably, there are no long-term contracts, and users can scale plans up or down as needed.

While the pricing is competitive, some users note that the jump between plans (e.g., from 3,000 to 7,500 credits) can feel steep for businesses with intermediate needs. Adding an intermediate plan could make SimpleTexting more accessible for scaling companies.

Ease of Use

SimpleTexting lives up to its name with a user-friendly interface that requires minimal technical expertise. The dashboard is intuitive, with clearly labeled features like “New Campaign” or “Messages” for quick navigation. Setting up a campaign is straightforward: create a message, select a subscriber list, and schedule or send immediately. The drag-and-drop text editor simplifies message creation, and the platform’s help center offers video tutorials, webinars, and a searchable database of articles.

Users consistently praise the platform’s ease of onboarding and training. For example, a nonprofit manager noted, “It is easy to onboard and train new users. It is pretty intuitive. The name definitely speaks truth – it is simple.” However, some users find the dashboard’s organization could be improved, particularly for viewing incoming messages or navigating the help center.

The mobile app enhances usability, allowing businesses to manage campaigns from anywhere. This flexibility is a significant advantage for busy entrepreneurs or teams working remotely.

Customer Support

SimpleTexting’s customer support is a standout feature, earning high praise across review platforms like Capterra, Trustpilot, and G2. Support is available seven days a week via phone, live chat, or email, with response times often under a minute. Users frequently highlight the responsiveness and expertise of the support team. One customer shared, “I usually get support within 30 seconds and my issue is resolved in under a minute!”

The platform also offers free account setup and product demos, which are particularly helpful for new users. However, one-on-one onboarding is reserved for plans with 7,500+ credits, which may disappoint smaller businesses. Some users have reported inconsistencies, such as unanswered questions during the setup process or tedious instructional videos, but these are outliers compared to the overwhelmingly positive feedback.

Pros of SimpleTexting

  • Ease of Use: Intuitive interface and mobile app make it accessible for non-technical users.
  • Robust Features: Supports mass texting, two-way messaging, automation, and analytics.
  • Exceptional Support: Fast, friendly, and available via multiple channels.
  • Flexible Pricing: No contracts, scalable plans, and nonprofit discounts.
  • Compliance Focus: Built-in tools ensure legal and trustworthy texting practices.
  • Integrations: Seamless connectivity with Mailchimp, Zapier, and custom API options.

Cons of SimpleTexting

  • Pricing Gaps: Large jumps between plans may not suit businesses with moderate needs.
  • Limited Integrations: Only Mailchimp and Zapier are natively supported, requiring extra costs for custom integrations.
  • Onboarding Limitations: One-on-one support is exclusive to higher-tier plans.
  • Dashboard Navigation: Some users find the help center and message archive hard to navigate.
  • Minor Bugs: Occasional issues like screen loading or list count inaccuracies, though quickly resolved by support.

User Experiences and Reviews

SimpleTexting enjoys strong ratings across review platforms, reflecting its reliability and customer satisfaction. On Capterra, it holds a 4.7/5 rating based on 245 verified reviews, with users praising its ease of use and customer service. Trustpilot gives it a 4-star rating from 308 reviews, with comments like, “The customer support at SimpleTexting is extremely amazing. I had the agent walk me through my account to help me get set-up. It was amazing.” G2 awards it 4.5/5 stars from 147 reviews, noting its effectiveness for SMS campaigns.

Businesses across industries share success stories. A restaurant owner reported, “We use SimpleTexting to market to our text club members by offering special offers on a weekly basis. This has helped boost our sales, especially on our slow days.” A college marketing director said, “SimpleTexting is inexpensive for what you’re getting. We would not be able to do what we’re doing in student recruitment without it.”

However, some users have faced challenges. One reviewer noted, “The free trial only allows you to text yourself and is irrelevant to understanding how the service actually works.” Others mentioned difficulties with viewing incoming messages or integrating with specific CRMs. These issues are relatively minor and often resolved by the support team.

SimpleTexting vs. Competitors

SimpleTexting competes with platforms like Textedly, EZ Texting, and Textmagic. Here’s how it stacks up:

  • Vs. Textedly: SimpleTexting has a higher ease-of-use rating (4.7 vs. 4.5 on Capterra) and more robust features like AI Assist and unlimited keywords. Textedly’s text-to-pay feature is a unique offering, but SimpleTexting’s customer support is superior.
  • Vs. EZ Texting: EZ Texting offers similar subkeyword functionality but caps keywords on lower plans, unlike SimpleTexting’s unlimited keywords. SimpleTexting’s mobile app gives it an edge for on-the-go management.
  • Vs. Textmagic: Textmagic is better for international texting, while SimpleTexting is limited to the U.S. and Canada. However, SimpleTexting’s analytics and automation features are more advanced.

SimpleTexting’s combination of affordability, flexibility, and support makes it a top choice for small businesses, though businesses needing extensive integrations or international reach may consider alternatives.

Who Should Use SimpleTexting?

SimpleTexting is ideal for:

  • Small Businesses: Retail, restaurants, and service providers benefit from its affordability and ease of use.
  • Nonprofits: Discounts and mass texting features suit churches, schools, and community organizations.
  • Marketing Teams: AI tools and analytics help optimize campaigns without requiring coding skills.
  • Enterprises: API access and custom integrations support large-scale operations.

It may not be the best fit for businesses needing extensive CRM integrations or international texting capabilities.

Conclusion

SimpleTexting is a powerful, user-friendly SMS marketing platform that delivers on its promise of simplicity and effectiveness. Its robust features, including mass texting, automation, and AI-powered tools, make it a versatile solution for businesses looking to engage customers via SMS. The platform’s exceptional customer support, flexible pricing, and compliance focus further enhance its appeal, particularly for small businesses and nonprofits.

While there are areas for improvement—such as adding intermediate pricing tiers, expanding integrations, and refining dashboard navigation—SimpleTexting’s strengths far outweigh its drawbacks. With high user satisfaction and a proven track record, it’s a top contender in the SMS marketing space for 2025.

If you’re considering SMS marketing, SimpleTexting’s 14-day free trial is a great way to explore its capabilities. For businesses seeking a reliable, scalable, and straightforward texting solution, SimpleTexting is a worthy investment that can drive engagement and boost sales.

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