Thryv Review

Thryv is a cloud-based software platform designed to help small businesses manage their day-to-day operations and customer interactions from a single dashboard. Launched by Thryv, Inc. (formerly DexYP), the platform integrates a wide range of tools, including CRM, appointment scheduling, invoicing, marketing automation, social media management, and online reputation management. Thryv’s mission is to empower SMBs by providing modernized business functions that help them reach more customers, stay organized, get paid faster, and generate positive reviews.

The platform is particularly tailored for industries suchもちas construction, health and wellness, home services (e.g., HVAC, roofing, landscaping), and franchises with multiple locations. Thryv’s versatility allows it to cater to businesses with 1–200 employees, making it a popular choice for small operations looking to scale.

Key features include:

• Centralized Inbox: Consolidates communications from email, text, webchat, Google Business Messages, Facebook, Instagram, and more.
• CRM: Organizes client and lead information, tracks interactions, and enhances customer relationships.
• Appointment Scheduling: Enables 24/7 online booking with automated reminders to reduce no-shows.
• Marketing Automation: Facilitates email and SMS campaigns, social media scheduling, and review management.
• Online Presence Management: Updates business listings across the internet and monitors online reviews.
• Payment Processing: Supports invoicing and payments through integrations with Stripe, PayPal, and Square.
• AI-Powered Tools: Includes features like AI Review Response to generate quick replies to customer feedback.

Thryv also integrates with third-party applications such as QuickBooks, Gmail, Zoom, WordPress, and Yelp, enhancing its functionality for businesses already using these tools.

Pricing and Plans

Thryv offers a tiered pricing structure to accommodate businesses of varying sizes and needs. While exact pricing can vary based on location and specific requirements, the following are the standard plans as of 2025:

1. Plus Plan: $228/month/location
   • Includes core features like CRM, appointment scheduling, invoicing, and basic marketing tools.
   • Suitable for small businesses with minimal needs.
2. Professional Plan: $382/month/location
   • Adds advanced features like social media management, enhanced local listings, and competitor tracking.
   • Ideal for businesses looking to boost their online presence.
3. Unlimited Plan: $533/month/location
   • Offers unlimited users, increased impression opportunities, and premium support.
   • Best for growing businesses or franchises.
4. Premium Plans:
   • Kickstart: $623/month
   • Ignite: $929/month
   • Growth: $1,133/month
   • These plans include additional perks like custom reporting and advanced analytics, catering to businesses with ambitious growth goals.

Thryv also offers a free plan with limited functionality, allowing businesses to test basic features before committing to a paid subscription. Add-ons, such as medical privacy security, SEO tools, and Thryv Leads, are available for an additional cost. Businesses can opt for monthly subscriptions or semi-annual payments for savings.

However, Thryv’s pricing has been a point of contention for some users. Many small business owners find the cost—especially for higher-tier plans—prohibitive, particularly when compared to standalone tools or free CRMs. Additionally, Thryv requires a six-month minimum contract, and some users report difficulties canceling subscriptions or being charged after cancellation.

Key Features and Benefits

Thryv’s all-in-one approach is its biggest selling point, offering a comprehensive toolkit that eliminates the need for multiple software subscriptions. Below are some of the standout features and their benefits:

1. Centralized Communication

Thryv’s centralized inbox streamlines communication by consolidating messages from multiple channels, including email, text, webchat, and social media platforms. This feature saves time and ensures businesses never miss a customer inquiry. Users praise the ability to manage all interactions from a single dashboard, which enhances efficiency and customer service.

2. Appointment Scheduling

The online booking system allows clients to schedule appointments 24/7, syncing automatically with business and staff calendars. Automated reminders via text and email reduce no-shows, and users report that this feature projects a professional image. For service-based businesses like salons or HVAC companies, this is a game-changer.

3. CRM and Client Management

Thryv’s CRM organizes customer data, tracks interactions, and allows businesses to add notes and tags for easy retrieval. This feature is particularly valuable for maintaining strong customer relationships and personalizing marketing efforts. The client portal enables customers to send attachments, schedule appointments, and make payments, enhancing the overall experience.

4. Marketing and Reputation Management

Thryv’s marketing tools include email and SMS campaign creation, social media scheduling, and review management. The platform’s AI Review Response tool, launched in 2024, helps businesses respond to reviews on platforms like Google, Trustpilot, and Yelp in seconds, boosting online reputation. Thryv also updates business listings across the internet, ensuring accurate information is available to customers.

5. Payment Processing

Thryv simplifies invoicing and payment collection through integrations with popular payment gateways. Businesses can generate estimates, send invoices, and accept payments directly through the platform, reducing administrative overhead.

6. Mobile App and Integrations

Thryv’s mobile app for iOS and Android allows users to manage their business on the go. Integrations with tools like QuickBooks, Gmail, and Zoom enhance flexibility, making Thryv compatible with existing workflows.

User Feedback on Features

Users consistently praise Thryv’s ease of use and comprehensive toolkit. For example, a reviewer on Capterra noted, “The integration with email reminders for customers is awesome… everything I was stressing about maintaining was brought to one nice package.” Another user highlighted the scheduling tool, stating, “The ease of use for the client to schedule appointments and myself for approving has been wonderful.”

However, some users report limitations, such as the inability to forward emails sent through Thryv or issues with syncing Gmail communications. Others note that the social media posting feature lacks support for interactive content like polls, which can be a drawback for businesses relying on engaging social media strategies.

Pros and Cons

Based on user reviews and industry insights, here’s a balanced look at Thryv’s strengths and weaknesses:

Pros

• All-in-One Solution: Combines CRM, marketing, scheduling, and payment processing, reducing the need for multiple tools.
• Customer Engagement: Facilitates multi-channel communication and review management, enhancing customer relationships.
• Time-Saving Automation: Automated reminders, review requests, and listing updates streamline operations.
• Responsive Support: 24/7 customer support and follow-up coaching are highly valued by users.
• Scalability: Offers plans for businesses of varying sizes, with premium options for growth-focused companies.

Cons

• High Cost: Pricing, especially for higher-tier plans, can be a significant investment for small businesses.
• Learning Curve: The extensive feature set may overwhelm new users, requiring time to master.
• Contract and Billing Issues: Some users report difficulties canceling subscriptions or unauthorized charges post-cancellation.
• Limited Customization: Certain features, like notification settings or social media tools, lack flexibility.
• Mixed Reliability: Some users experience laggy apps or unresponsive software, particularly on mobile devices.

User Experiences and Reviews

Thryv’s user reviews are polarized, with an average rating of 4.2/5 on Capterra (based on 501 reviews) but lower scores on platforms like Trustpilot (1.1/5 from 69 reviews) and PissedConsumer (1.1/5 from 51 reviews). Below is a summary of common themes from user feedback:

Positive Experiences

Many users appreciate Thryv’s ability to consolidate business functions. A Trustpilot reviewer stated, “Jessica Conry and her team at Thryv have done an amazing job for me! They designed a new website, and I’m now showing up on Google searches and got my first lead already!” Others highlight the platform’s impact on organization and efficiency, with one GetApp user noting, “Thryv does everything I need as a course creator, blogger, and business agency owner.”

Support is another strong point, with users like Harrison, who assisted with onboarding, receiving praise for patience and expertise. Businesses in industries like HVAC and construction report significant improvements in lead generation and customer engagement after using Thryv.

Negative Experiences

On the flip side, customer service and billing issues dominate negative reviews. A Reddit user described their experience as a “seven-month nightmare,” citing charges for unprovided services and difficulties contacting support. Another Trustpilot reviewer warned, “Run from this company. They are nothing but excuses, lies, and terrible mismanagement.” Common complaints include:

• Unauthorized charges after cancellation.
• Poor mobile app performance.
• Inflexible contracts (e.g., six-month minimums).
• Inconsistent lead generation results.

The Better Business Bureau (BBB) has recorded over 300 complaints against Thryv in the past 12 months, with issues ranging from billing disputes to unfulfilled promises about SEO and marketing outcomes.

Is Thryv Worth It?

Determining whether Thryv is worth the investment depends on your business’s size, budget, and goals. For small businesses with limited resources, Thryv’s all-in-one approach can save time and reduce the complexity of managing multiple tools. Its automation features, like review requests and appointment reminders, are particularly valuable for service-based businesses looking to enhance customer experience and online visibility.

However, the high cost and mandatory six-month contract may deter businesses with tight budgets or those needing only specific functionalities. For example, a lawn care business owner on Reddit noted, “With a $300 price tag, it seems very high when I can use a free CRM and outsource the rest.” Additionally, Thryv’s lead generation capabilities are not always reliable, and businesses heavily reliant on consistent leads may find better value in specialized SEO or marketing agencies.

Who Should Use Thryv?

Thryv is best suited for:

• Small businesses (1–50 employees) in service industries like construction, wellness, or home services.
• Businesses seeking an all-in-one solution to replace multiple tools.
• Companies prioritizing customer engagement and online reputation management.
• Franchises or multi-location businesses needing centralized operations.

Who Should Look Elsewhere?

Consider alternatives if:

• Your budget is limited, and you can’t afford $200+/month.
• You need highly specialized tools (e.g., advanced SEO or interactive social media features).
• You prefer flexible, no-contract software options.
• You’ve had negative experiences with Thryv’s parent company (DexYP) or similar platforms.

Alternatives to Thryv

If Thryv doesn’t meet your needs, several alternatives offer similar features at different price points:

• HubSpot: A robust CRM with free and paid plans, ideal for marketing-focused businesses.
• Keap: Focuses on CRM and marketing automation, with pricing starting at $149/month.
• vCita: A lightweight CRM for service providers, starting at $19/month.
• HighLevel: A white-label marketing platform for agencies, with plans starting at $97/month.
• Zoho CRM: A cost-effective option with plans starting at $14/user/month.

Each alternative has its strengths, so businesses should evaluate based on their specific requirements and budget.

Conclusion

Thryv is a powerful all-in-one platform that offers significant value for small businesses looking to streamline operations and enhance customer engagement. Its comprehensive feature set, user-friendly interface, and automation tools make it a strong contender in the SMB software market. However, its high cost, mandatory contracts, and mixed user experiences—particularly around customer service and billing—suggest that it’s not a one-size-fits-all solution.

Before committing to Thryv, businesses should carefully assess their needs, budget, and growth objectives. Taking advantage of the free plan or requesting a demo can help determine if the platform aligns with your goals. For those who find Thryv’s pricing or contract terms prohibitive, exploring alternatives like HubSpot or Zoho CRM may be a better option.